Advertisements: Effective or Not

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AdvertisementsEffective or Not

• By Cathy Chang

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Questions

• What is this ad selling?
• Which one do you prefer?
• Do you think it is effective/attractive?
• In what ways is it a good ad and a bad one?
• What are the similarities and differences?
• Do you think it is appropriate?
• Would you want to buy the product?

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Questions

• This ad was seen as a controversial one. Can you
  see why?
• What is the focus of the ad?
• Do you like/hate the ad?
• If you see it as controversial, why do you think
  the company still uses this?
• Basically, is the ad effective in selling its
  product?

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Questions

• This is seen as a humorous ad. Do you see the
  humor?
• Does the ad capture interest?
• Is it effective?
• Can people from different cultures understand the
  ad?

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Questions

• Which ad is the most captivating one for you?
  Why?
• How does the ad sell its product?
• Is it promoting something else other than the
  product?
• Is the slogan catching?

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Questions

• This ad is a controversial one for PlayStation.
  Can you see why?
• What kind of stereotypes is this ad based upon?
• Is the ad effective?

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Questions

• Is this ad controversial?
• Is it effective?
• This is an old ad, do you think that this kind of
  ad will be used in todays society?
• How do you think ads selling cigarettes have
  changed?

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Questions

• Do you see this ad as controversial?
• Is it effective?
• What are some good and bad points about this ad?
• Can you think of a more effective way to sell the
  product?

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Vocabulary

• Effective ???????,???
• Appropriate ???,???,???
• Product ??
• Controversial???, ????
• Focus ??
• Captivating ???
• Promoting ??,??
• Slogan ????????
• Stereotype ????