How do Advertisements Influence People

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How do Advertisements Influence People?

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How do Advertisements Influence People?

• Introduction
• In the present information age, there is no way
  one can avoid seeing advertisements since they
  can be found on many web pages that we visit, in
  movie theaters, on television, on radio, sports
  arenas, public functions, in the streets and on
  roadsides.
• Most times we appear to believe that we are
  always in control of what we prefer and what we
  purchase. This is not usually the case since the
  advertisements that we came across on a regular
  basis influences many of our choices.

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How do Advertisements Influence People?

• How Advertisements influence people
• Previous research has shown that effective
  advertisements affect the brain by causing it to
  recall vital information that we come across on a
  regular basis.
• The human brain is made of neurons cells that
  process and transmit information by using
  chemical and electrical signals.

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How do Advertisements Influence People?

• These cells are separated by gaps referred to as
  synapses. These synapses are essential since it
  is through the bodys ability to convey
  information between them that thinking, sensing
  and other brain functions are made possible.
  However, it has been established that not all
  neurons can communicate with another.

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How do Advertisements Influence People?

• Human beings learn through their experiences and
  they become more knowledgeable and more
  responsive to new approaches and information when
  they are repeatedly exposed to a stimulus. What
  happens in the brain is that the synapses are
  being developed.

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How do Advertisements Influence People?

• Their strength is determined by how often we
  repeat (cognitively or actually) a particular
  event. Furthermore, when familiar events are
  paired up, the synapses tend to build up more
  rapidly and easily. This is what creates long
  term memory.

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How do Advertisements Influence People?

• Effective advertisements influence people by
  appealing to both emotion and memory. This is
  enhanced by their repetitiveness.
• When a person comes across information that is
  emotional, the amygdala releases chemicals that
  will stimulate the formation of new synapses and
  this information is stored.

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How do Advertisements Influence People?

• When he/she comes across related information, the
  synapses will be strengthened as a result of
  recurring encounters.
• The consequence is that the emotion-filled event
  will be wired for quick recall which can be
  summoned at any time in the future. This explains
  why many people fall for impulse buying.

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How do Advertisements Influence People?

• Whenever we have to make a quick selection, we
  will always go for products that we have come
  across or have seen being advertized.
• By affecting our brains, repetitive
  advertisements have caused many people to buy
  products that they never needed in the first
  place.

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How do Advertisements Influence People?

• Past research has shown that advertisements have
  influenced our choices when it comes to selecting
  what to eat. Presently, foods and beverages are
  some of the most advertised products in the
  world. This has led to many changing their eating
  habits.
• This excerpt has been fetched from a research
  paper on how adverts influence people. Visit our
  research paper writing help center for more

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