Effective Advertising Sales Tips

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Effective Advertising Sales Tips To Grow Your
Business
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Advertisers And Marketers

• Advertisers and marketers now have more choice
  than ever before to reach their audiences through
  an increasingly evolving and fragmenting media
  landscape and through newer options such as
  social media. In this environment attracting
  advertising revenue is becoming increasingly
  difficult even large mainstream publishers
  whose business models were previously reliant on
  advertising dollars are diversifying into areas
  such as transactional, retail revenue and paid
  content.

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Customer Service and Processes

• how are you managing your advertising sales
  internally? Do you have strong processes and
  procedures in place to ensure a responsive,
  consistent and highly professional service is
  being delivered to your potential client base and
  advertisers?

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Advertise With Us Page and Sales

• make it easy for potential advertisers to reach
  you through your site - and all other Touchpoints
  - and create and maintain an effective,
  up-to-date and compelling media kit.

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Communicate To Your Advertisers

• position your advertisers as a vital stakeholder
  market who are in the same league as your
  consumers. Just as you communicate to your
  consumers through newsletter, social media or
  some other form of regular communication.

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Your Market / Audience

• develop a deeper understanding of your audience.
  What qualitative information are you gathering
  from your consumer or user base on an ongoing
  basis and how are you Utilizing these insights
  for your advertisers?

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Protect Your Revenue Streams

• develop a well thought out plan regarding the
  amount of press release generated content and
  free promotion you publish. Why would a business
  pay to advertise with you when they can appear
  for free in an editorial environment?

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Accountability

• ensure you are reporting up to date audience
  data, or quantitative statistics transparently
  and accurately.

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Competitive Market and Your Position

• do you have a strong understanding of your
  competitive market and your place in it your
  advertisers will! Are you promoting your 'unique
  selling points' (USPs) effectively and can you
  counter your potential advertiser's objections
  based on your well developed competitive

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Continually Educate Yourself

• the advertising, media and publishing market is
  now evolving at a pace never before Realised. We
  are currently experiencing an evolution likened
  to Gutenberg's invention of the printing press.

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thank
you