Jerry Held

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German Arciniegas Principal Product Manager E
Business Intelligence Business
Intelligence Oracle Balanced Scorecard
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Business Intelligence Tool VendorsTechnology
Stack

• Strong as Weakest Link
• Uncertified
• Expensive to support and maintain
• Subject to high degree of risk from employee
  turnover

Oracle Confidential
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E-Business Suite Business Intelligence Technology
Stack

• Industry Leading Solutions
• Certified with each new release
• Leverages Economy of Scale
• Minimizes Risk, leveraging common skill set
  based on industry standard technologies

We Support our BI Applications from End-to-End,
not just individual tools.
Oracle Confidential
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Information requirements
Business Analysts
Historic
Executives
Front line employees and managers
Real Time
Transaction
Summarized
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Measure
Align
Communicate
Collaborate
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Oracle Confidential
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Oracle Confidential
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Oracle Confidential Internal Use Only
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Oracle Complete E-Business Intelligence
BusinessAnalysts
Transaction Processing
Users
Financials, Supply Chain, Projects, PLM, Sales
Marketing, HR, Service
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Oracle Business IntelligenceRelevant, Timely,
and Accurate
Enable us to

• Deliver Daily Business Intelligence
• Align Operations with Corporate Strategy
• Maximize Customer and Product Profitability
• Accelerate Planning and Budgeting Cycles

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Oracle Business IntelligenceRelevant, Timely,
and Accurate
Enable us to

• Deliver Daily Business Intelligence
• Align Operations with Corporate Strategy
• Maximize Customer and Product Profitability
• Accelerate Planning and Budgeting Cycles

Align Operations with Corporate Strategy
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What is Balanced Scorecard?
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The Balanced Scorecard application enables
organizations to design, configure, manage and
deploy customized performance management
systems and helps them in the successful
implementation of their business strategy.
The Balanced Scorecard extends Daily Business
Intelligence with custom scorecards and
performance indicators.
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Business Pressures

• Data explosion
• How to make sense of data coming from an
  increasing number of sources

• Increased Uncertainty
• How to permanently evaluate the validity of a
  competitive strategy
• How to ensure that my strategy is being
  successfully implemented?

• Organization Complexity
• How to align large, complex, and dispersed
  organizations to deliver value to customers
• How to communicate the strategy to the
  organization

• Fast Changing Business Conditions
• How to have great flexibility in building
  performance management systems to accommodate
  changing needs

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Why Oracle?

• Integrated solution
• Industry strength that will let us grow
• Integrated with Oracles E-Business Suite, Oracle
  Portal and Daily Business Intelligence
• First release of BSC in 1999 - five years of
  experience
• One of the first vendors to be certified by
  BSCollaborative (Kaplan Norton)
• Flexible to configure all types of Performance
  Management systems
• Clients in over 30 countries
• Translated into 28 major languages

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What Oracle Customers are Saying
With the implementation of Oracle
Balanced Scorecard, we have
defined and formalized key strategic objectives
to run our company, to make the best decisions
and become more proactive.
Laurent Singer, IT Director
We are using Oracle Balanced
Scorecard to be sure the whole
organization acts in a coordinated way. It helps
us push our business objectives and make sure
they are realized on schedule.
David Dalton,
Global Head of Business Analysis
By gathering all the employees around
BSC, we were able to concentrate our foundation
for the performance-oriented organization
culture. It has not been merely a performance
management tool but has become KTs core
philosophy and a key driver for organizational
change. Young-Han Song Executive Senior
Vice President Chief, Office of Planning and
Coordination
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Web-Enabled Design and Reporting Simplify
Design, Loading, and Accessibility
Web
Web
Executives
Finance

• Design
• Scorecards
• Reports
• KPIs

• Access
• Scorecards
• Reports
• KPIs

Finance
Sales
9i / 9iAS
Sales
IT

• Design and access BSC system through web browser

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Flexible Performance Mgmt SystemsDesign
Dashboards to Meet Your Needs
Create performance management dashboards

• Present information in more strategic ways (e.g.
  cause and effect relationships)

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Sample of OBSC Views and reports
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Management by ExceptionAccelerate Problem
Analysis

• Provide performance color alarms for exception
  alerting
• Identify out-of-target performance with
  color-coded graphs
• Scope reasons for exception through cause and
  effect analysis

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Assessment and CollaborationCompliment Data with
Personal Insights

• Enable owner of strategic objective to share
  personal assessment about performance, such as
  availability of new data not incorporated in graph

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Consolidated Notes Document LinksCommunicate
and Support Strategic Intent
Annotations describethe intent of astrategic
objective
Links direct attention to related documents,
including DBI reports
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BSC-DBI IntegrationSpeed BSC System Design
Simplify Management
BSC Customized View
Repository of Available DBI Measures
DBIMeasure
BSC Report Showing DBI Measure

• Easily display out-of-the-box DBI measures in BSC
  views with point and click process
• Eliminate need to map or load data into BSC for
  DBI measures

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Balanced Scorecard Process
BSC Strategic Process
Oracle Balanced Scorecard
Data Collection Process
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OBSC 3 Tier Deployment
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Data Transformation
Optimizer
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Oracle Balanced Scorecard process

• Œ Decide what you want to measure, how you want
  to present it and to whom