The Boeing Company

1
The Boeing Company

• Alp Onurlu
• Michael Buzick
• Lymon Ting
• Dararith Kim
• Mario Aquilar

2
Establishment of Boeing

• About William Boeing
• Birth of The Boeing Company
• Creation of first seaplane BW

3
History of Boeing

• During World War I
• 1950s
• 1970s
• Recession Years
• 1980s
• 1990s

4
Challenges and Opportunities in the Boeings
History

• Challenges
• Recession of 1970s
• After 9/11 Attacks
• Opportunity
• Being the industry innovator

5
The Boeing Company

• Annual Sales (in billions)
• - Year 2000 51.32
• Year 2001 58.20
• Year 2002 54.07
• Year 2003 50.49

• Annual Net Income (in billions)
• - Year 2000 2.13
• Year 2001 2.83
• Year 2002 2.32
• Year 2003 .72

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The Boeing Company

• Share of Market (in billions)
• Boeing Integrated Defense System 27.36
• Boeing Commercial Airplane 22.41
• United Space Alliance 1.69
• Boeing Capital Corporation 1.22

• U.S. Locations
• Chicago, Arizona, California, Kansas, Missouri,
  Pennsylvania, Texas, Washington

7
The Boeing Company

• Outside U.S. Locations
• China, Korea, Russia, Germany, Japan
• Number of Employees
• 157,518 employees (Jan. 2004)
• 166,800 employees (Jan. 2003)

8
The Boeing Company

• Competitors
• Defense
• Northrop Grumman Corporation
• Lockheed Martin Corporation
• Commercial Aircraft
• Airbus
• Use of IT IS
• In-bond logistic
• Operations
• Services

• Supplier
• Prett Whitney
• General Electric
• Rolls Royce
• Thousands of other suppliers
• Customers
• U.S. Government
• Government Agency
• Commercial Airlines
• Leasing Companies

9
Porters Five Forces

• Suppliers
• Customers
• Substitutes
• Entrants
• Rivalry

10
S.W.O.T Analysis

• Strengths
• Weaknesses
• Opportunities
• Threats

11
Company Strategy

• Focus Differentiation

12
Company Strategy

• IT/IS as Company Strategy

13
Company Culture

• Run Healthy Core Businesses
• Leverage their Strengths into New Products and
  Services
• Open new frontiers

14
Boeings Core Competencies

• Detailed Customer Knowledge and Focus
• Large-scale Systems Integration
• Lean enterprise

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Any Questions???