Marketing to Grow Your Business

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Marketing to Grow Your Business Social Media
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Social Media 101 Overview of the Overwhelming
World of Social Media
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Social Media 101

• Social networking for personal use and business
  purposes where users post
• photos, text and videos on their wall or a
  friends wall.
• Users send and read text-based messages known as
  Tweets of up to 140 characters. Most commonly
  used between friends and celebrities.
• An online resume database used for networking
  with business contacts, for businesses seeking
  employees or individuals looking for employment.
• Social photo sharing website which allows users
  to Pin photos from websites in theme based
  image collections, often for inspirational
  purposes.
• Video sharing website used by individuals and
  businesses. Allows users to publish video content
  and share it via a link or embedded on their
  website.
• Social media website for real estate and mortgage
  professionals to post profiles and communicate
  with each other for business purposes.
• Blogging allows users to publish personalized
  content on their own website regarding whatever
  topic of their choosing.

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Why Spend Time on Social Media

• Free!
• Networking with like-minded organizations
• Networking with potential vendors
• Recruiting potential Executives
• Online exposure for added brand recognition with
  clients
• Shows your business is forward-thinking and in
  touch with the latest in technology initiatives

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Set Goals for your Social Media Campaign

• Pick a number of fans youd like to acquire
• Schedule time out of your day to make it happen
• 10-15 minutes a day will give you a presence that
  will
• Strengthen your brand
• Attract customers to your business
• Evaluate what competitors are doing in your
  market (what works, what doesnt) and leverage
  that for your posts
• Create a social media calendar to automate the
  process
• Designate ONE person to manage everything

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Things to Keep in Mind Across the Board

• Post consistently (follow your social media
  calendar)
• Develop a unified voice or personality for your
  business
• One voiceone social media manager
• Brand uniformity across all platforms
• Facebook, LinkedIn, Twitter, etc.
• Design aesthetics should carry through each
  social media page (same brand, same message)
• Mass exposure
• Provide links to your social media accounts on
  your website, business cards, etc. (Microsoft
  Tags)

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Facebook
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Facebook Cont.

• Demographics
• Almost even male to female ratio
• 65 of Facebook users are 35 or older
• The average Facebook user is 40.5 years old

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Facebook Cont.

• Hot Topics
• Leverage holidays
• Take the news and make it relevant to your real
  estate market
• Giveaways- Partner with locally owned companies
• Community- Reach out to your local audience by
  highlighting whats going on in your neighborhood
• For Executives
• Open listings with photos and videos
• Sold homes to show your success rate
• Realty Executives events to show the support you
  receive from your franchise
• For Brokers
• Corporate culture (whats happening in your
  office with your Executives)
• Philanthropy- Show your audience how much you
  care
• Caption this

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Facebook Cont.

• Keywords
• Like
• Timeline
• Wall (Page)
• Profile Picture
• Newsfeed
• Ads
• Groups
• Events

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Twitter
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Twitter

• Demographics
• Almost equal male to female ratio
• 55 of Twitter users are 35 or older
• The average Twitter user is 37.3 years old

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Twitter

• Hot topics
• Bite sized pieces of information in one stream of
  thought. Think conferences, conventions live
  reports during real-time events
• You can post pictures (TwitPics) but text is
  predominant
• Be sure to keep personal opinions from ruining
  your companys reputation (back to having one
  social media manager)

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Twitter

• Customer Service
• Some companies are tagging complaints and
  comments made on Twitter about their brand and
  sending their customer service teams in to pick
  up the pieces
• Keep an eye out for how your companys name is
  used

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Twitter

• Keywords
• Hashtags
• Tweets
• Followers
• Favorites
• Trends
• TwitPics

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Pinterest
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Pinterest

• To understand Pinterest you first have to
  understand the audience
• Demographics
• 79 Female while only 21 Male
• Make posts accordingly
• 63 of Pinterest users are 35 or older
• The Huffington Post recorded the 15 most popular
  Pins of all time and all but three were recipes

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Pinterest

• You can peruse the sight by category
• Visual social media site- MUST have a compelling
  visual element
• Stay away from the corporate mentality here.
  More artistic.
• Provide insightful and appealing boards and Pins
  for your audience
• Think about the home aspect of real estate when
  using Pinterest for your business

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Pinterest

• Keywords
• Pins
• Repins
• Pinit
• Boards
• Followers
• Likes

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LinkedIn
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LinkedIn

• Demographics
• 79 of LinkedIn users are 35 or older
• LinkedIn has the oldest user-base, with the
  average user being 44.2 years old

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LinkedIn

• Group Page/Company Page/Personal Page
• Must have your own account to manage Company Page
• Great place to recruit new Executives
• Post open positions at your office, when users
  respond you can first evaluate by viewing their
  profiles
• Ask clients/peers to provide recommendations
• Types of Posts
• Make sure posts are business-related
• Use as a forum for professional
  questions/feedback
• Less personal, more corporate environment

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LinkedIn

• Keywords
• Connections
• Recommendations
• Groups
• Pages
• Companies
• Jobs
• Contacts
• Invitations

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Action Items

• Sign up at the following URLs
• www.Facebook.com
• www.LinkedIn.com
• www.Twitter.com
• www.YouTube.com
• www.Pinterest.com
• www.ActiveRain.com

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Follow us on Social Media

• Visit www.RealtyExecutives.com and connect with
  us via our social media links.
• See you online!

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What to Expect in Twitter 101

• Join us for the next social media class
• Class Twitter 101 The 5 W's of Twitter and How
  to Use it for Your BusinessDate Wednesday,
  February 13, 2013Time 1000 a.m. Pacific, 1100
  a.m. Mountain, 1200 p.m. Central, 100 p.m.
  EasternInstructor Ashlee Cain, communications
  manager for Realty Executives InternationalClass
  Description Now that youve mastered the art of
  Facebook, its time to tackle Twitter. No more
  confusion about what it is, or why you should use
  it, this class will teach you
• What Twitter is
• How to Tweet
• How to leverage Twitter into success for your
  business
• Upon completing this class you can say goodbye to
  all your questions surrounding this social media
  platform and hello to your new Twitter skills.
• Click here to register

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Coming Up

• Executive Access 101 OverviewTuesday, February
  5, 2013900 a.m. PacificClick here to
  register.Executive Access 201
  EssentialsWednesday, February 6, 20131000 a.m.
  PacificClick here to register.
• Twitter 101 The 5 W's of Twitter and How to Use
  it for Your BusinessWednesday, February 13,
  20131000 a.m. Pacific
• Click here to register

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Take the Poll

• Just a few questions
• Provides feedback for future classes
• Thank you!

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Questions?