SFI

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SFI
Situation Analysis Outlook NAWLA 110th Annual
Meeting The Broadmoor, Colorado Springs Speaker
Stephen Lovett, AF PA
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SFISM A Global Leader in Sustainable Forestry
and Certification
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The Important Priorities
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Perceptions Importance Performance
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Situation Analysis 1999-2000

• Whos driving it?
• Customers (under pressure)
• Environmental Groups Demands
• Rainforest Action Network (RAN)
• Forest Ethics
• Consumer not a driver

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Situation Analysis 1999-2000

• Detractors demonstrate against customers
• SFI credibility attacked
• SFI Governance challenged
• Dissatisfied customers

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Asked Answered
   
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Situation Analysis 2002

• Protest Threat Diminished
• Increased SFI Credibility
• Recognized NGO Support
• Increased Customer Comfort

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Development of Procurement Policies

• Exclusive
• The Home Depot
• IKEA
• BQ

• Inclusive
• Lowes
• MASCO
• Anderson Windows
• Pella Windows
• 84 Lumber
• Hallmark Cards
• AOL/Time Warner
• Payless Cashways
• Wickes Lumber
• Centex Homes
• Norm Thompson Outfitters
• Staples???

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Customer Requests

• Independent Governance - with ENGO participation
• Enhanced Standard
• Third-Party Certification
• Consumer Communication Program
• On-product Label

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Independent Governance

• The SFI program is governed by a
  multi-stakeholder board- industry in the minority
• 15 members, 66 from diverse non-industry groups
• 1/3 environmental/conservation
• 1/3 public officials/professional/academic
• 1/3 industry/large landowners
• Separate Legal Entity - 501(c) 3
• SFB plays a critical role in the program
• Manage SFI Standards and Verification Procedures
• Internal Accreditation Auditor Review
• Dispute Resolution Quality Control

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Independent Governance

• Colin Moseley, Chair Chairman, Simpson Timber
  Company
• Lawrence Selzer, First Vice Chairman Senior VP,
  Conservation Fund
• William Banzhaf, Second Vice-Chairman Executive
  Vice President, Society of American Foresters
• Allen Bedell, President, Circle B Logging, Inc.
• Rick R. Holley, CEO, Plum Creek Timber Company
• Skeet Burris, Non-industrial landowner, Cypress
  Bay Plantation
• John Cashwell, President, Seven Islands

• John Dillon, Chairman CEO, International Paper
  Company
• Gerald Rose, Sustainable Forestry Consultant
• John Luke, President CEO, MeadWestvaco
  Corporation
• Peter Seligman, Chairman CEO, Conservation
  International
• David B. Thorud, Dean, College of Forest
  Resources, University of Washington
• Steve McCormick, CEO, Nature Conservancy
• Paul Portney, President, Resources for the Future
• James Gustav Gus Speth, Dean, Yale University
  School of Forestry Environmental Studies

one environmental/conservation position on the
SFB has not yet been filled
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Enhanced Standard

• 30 New Core Indicators
• Verifiable Procurement System
• Accreditation of Verifiers
• Surveillance Audits
• Dispute Resolution Process

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3rd Party Certification

• Consistent with international verification and
  auditing standards
• Based on ISO Procedures Protocols
• 87 million acres certified or in the pipeline

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Communications

• National Campaign
• A consumer friendly informational website
  www.aboutsfi.org
• A significant public relations program
• Customizable in-store and cross promotional
  support

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(No Transcript)
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On-Product Labeling
Available to all SFI Program Participants that
qualify on a mill-by-mill basis
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Next Steps

• Support Customers
• Articulate Conservation Position
• Expand Market Recognition

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SFI Team

• Rick Cantrell, SFI Team Leader, Director
  Sustainable Forestry Initiative
• Jeremy Bertrand, Licensing
• John Heissenbuttel, SFB Liaison, Vice President
  of Forestry
• Steve Lovett, AFPA Board Liaison, Executive Vice
  President
• Rebecca Coleman, SFI Program International
• Jay Farrell, State Implementation Committee
• Suzanne Madden, State Governments
• Suzanne Mangino, Label Use
• John Mechem, Communications
• Jason Metnick, Publications, Website, Annual
  Conference
• Chip Murray, Legal

1-864-656-6572 1-202-463-2711 1-202-463-2470
1-202-463-2750 1-202-463-2706 1-202-463-2775 1
-202-463-5168 1-202-463-2746 1-202-463-2459 1-2
02-463-5181 1-202-463-2782 1-202-463-2712 1-202
-463-2720 1-202-463-2744

• Mike Virga, Customer Task Force, Certification,
  Mutual Recognition
• Happy Whitlock, SFI International
• Brad Williams, NatureServe, National Forum,
  Program Supporters

one environmental/conservation position on the
SFB has not yet been filled
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SFI
A Good Sign Somebody Cares