Releasing creativity through visual communication

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Releasing creativity through visual communication

• Caroline Jackson Amanda Wilding
• School of Services Management

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Introduction

• Context - the Fund for the Development of
  Teaching and Learning Phase 5 project Towards
  Learning Creatively (TLC)
• Use of visual methods in TLC
• Use of academic posters in BA Events Management
  Level C
• Use of informative poster leaflet in our Sports
  Programmes at Level C

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Innovation in Assessment

• Many other students also have creative skills
  that are not developed in HE
• Aiming to develop alternative forms of assessment
  that do not rely solely on the written word
• Balance of assessment so ALL students have
  opportunities to develop their strengths as well
  as address weaknesses

www.creativeassessment.org.uk
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Percentage of Mode of assessment
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Case Studies the Ice Berg
Reflective Assessment Case Study
Sexy Recipe
Literature and research providing underpinning
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• Informative poster leaflet (level C)

• Academic poster (level C)

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• Creative fun for students staff
• Links theory with practice
• An object to discuss for/with pair/team
• Less time marking
• Develops a portfolio of skills

• Academic underpinning
• Understanding the level required
• Need for greater formative development
• Resources required
• Carriage storage

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References

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  University
• CARSTAIRS, V., 1970. Channels of Communication .
  Edingburgh Scottish Home and Health Department
• HALL, S., 1997. Representation Cultural
  representation and signifying practices. Milton
  Keynes OU
• KUMPULAINEN, K., 2001. Classroom Interaction and
  Social Learning From theory to practice.
  Florence, KY, USA Routledge, http//site.ebrary.c
  om/lib/bournemouth/Doc?id5006097
• LEY, P. LLEWELYN, S., 1995. Improving patients
  understanding, recall, satisfaction and
  compliance. In A. Broome and S. Llewelyn (eds)
  Health Psychology Process and Applications.
  London Chapman Hall
• PROSSER, J., 1998. Image-based research. London
  Falmer Press
• RAMSDEN, P., 2003. Learning to Teach in Higher
  Education 2nd ed. London Routledge
• SCHROEDER, J. E., 2002. Visual Consumption.
  Florence, KY, USA Routledge
• ZALTMAN, G., COULTER, R.H., 1995. Seeing the
  voice of the customer Metaphor-based
• advertising research. Journal of Advertising
  Research (July-August), 35-51.