Alaskas Plan to Reduce

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Alaskas Plan to Reduce Prevent Underage
Drinking

• Top Six Priorities

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AK Interagency Coordinating Committee on the
Prevention of Underage Drinking

• Candace Brower, DHSS, Juvenile Justice
• Ronald Taylor, DHSS, Behavioral Health
• MaShelle Atherton Hess, DHSS, Behavioral Health
• Todd Brocious, DEED
• Cindy Cashen, DOT, AHSO
• Doug Griffin, DPS, ABC Board
• Judge Leonard Devaney, ACS, Bethel
• Brenda Horvath, ANJC

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IOM/NAS Report (2004)

• Outlined National Strategy
• Media Campaign
• Alcohol Advertising
• Limiting Access
• Youth Oriented Interventions
• Community Interventions
• Governmental Assistance and Coordination
• Alcohol Excise Taxes
• Research and Evaluation

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Goal

• To reduce and prevent childhood and underage
  alcohol use through the creation and
  sustainability of broad societal commitment.

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Economics of Underage Drinking

• In 2005, 19.2 of all alcohol sold in Alaska was
  consumed by people under the age of 21
• This totaled 74 million in sales with 36
  million in profits going to the alcohol industry
• This translated into 317 million in medical
  care, lost wages, pain and suffering to the
  citizens of Alaska
• Thats roughly 4,000 per year for each youth in
  the State!

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Largest Costs
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2007 Youth Risk Behavior Survey Results
Alaska High School Survey Grades 9-12
Percentage of students who drove a car or other
vehicle one or more times during the past 30 days
when they had been drinking alcohol
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Found in a Juneau Store
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So the focus is?
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Keg Pong Warning Label
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Notice the Tag Line
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2007 Youth Risk Behavior Survey Results
Alaska High School Survey Grades 9-12
Percentage of students who had five or more
drinks of alcohol in a row, that is, within a
couple of hours, on one or more of the past 30
days
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Products that Influence Young Drinkers
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(No Transcript)
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There is 0 Alcohol in this product and is sold
in the grocery aisle. It is advertised as tasting
just like wine.
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This product can be purchased online without
proof of ID. It contains 5 alcohol.
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These contain 0 Alcohol but are Tequila flavored
and have a worm in them, just like the alcoholic
drink.
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2007 Youth Risk Behavior Survey Results
Alaska High School Survey Grades 9-12
Percentage of students who had their first drink
of alcohol other than a few sips before age 13
years
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Where Do We Go From Here?
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State Policy Review

• S3-1 Encourage the Alaska State Legislature to
  conduct an interim review of statutes and
  regulations using the Plan to Reduce and Prevent
  Underage Drinking as a blueprint to reduce youth
  access to alcohol.

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Service Expansion

• S6-1 Expand assessment, prevention, and
  treatment services to all youth but not limited
  to those entering into courts for alcohol-related
  offenses.

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Training Education

• S5-5 Provide ongoing training and education for
  all criminal justice stakeholders and
  policymakers to include evidence-based best
  practices and strategies in underage alcohol use
  reduction and prevention.

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Policy Parity

• S3-8 Assess feasibility of making penalties for
  sales of alcohol to a minor consistent with
  penalties for sales of tobacco to a minor. If
  feasible, then create and encourage the
  application of consistent penalties for selling
  alcohol to a minor.

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Strengthen Compliance

• S3-3 Strengthen Alaskas compliance check
  program in retail outlets, restaurants, and bars,
  using media campaigns and license revocations to
  increase compliance to increase compliance. The
  program should include regular notification and
  education of retailers and the public concerning
  the program and publicizing the outcome.

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Constant Information Flow

• S1-5 A website should be built and maintained,
  and should provide continuous updates of
  national, state and community developments. The
  website should also focus on providing model
  policies, ordinances and prevention strategies.
  ..include OTC products containing alcohol and
  include measures of youth exposure to alcohol
  advertising

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• through a Talk Back format to assist in
  research and evaluation

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Public Comment Period

• December 3-April 14, 2008
• http//www.hss.state.ak.us/dbh/
• http//notes5.state.ak.us/pn
• P.O. Box 110620, Juneau, AK 99811-0620
• 1-877-393-2287

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