Niamh Farren

1
Public Relations Strategy

• Niamh Farren AONTAS Communications Officer

2
What informs our campaign?

• Changing economic climate emphasise messages
  rather than demands
• Platform for local and European elections
  campaign
• Focus on the theme of Investment
• Strong case studies from a number of different
  sectors
• Research, and Statistics eg Dont Stop Me Now

3
Key National Events Themes

• February 2nd STAR Awards Ceremony Celebrate
  Learning. Keynote Speaker Mary Kennedy.
• February 3rd Learn in the Community
• February 4th Senior Learners Day, and launch
  of Dont Stop Me Now at a Senior Learners
  Network meeting
• February 5th Learn at Work Day
• February 6th Lobby for Learning

4
Promotional Plan

• Phase One (from Jan 5th) Posters circulated
  with dates, Events updated on web
• Phase Two (from Jan 19th) Launch of Curiosity
  Campaign
• Phase Three (from Jan 26th) Advertising
  Campaign, Press Releases to Local Media
• Phase Four (from Feb 2nd) Media Work and
  promotion through Themed Days
• Phase Five (from Feb 6th) Follow Up

5
How can AONTAS help?

• Promote your events through www.adultlearnersfesti
  val.com and through other print materials
• Send you a pack with support materials
• Circulate press releases in advance, which you
  can use for local media
• Assist you with drafting a press release for your
  event
• Circulate statistics to you, which you can send
  to local councillors and media
• Put you forward as a spokesperson in promotional
  work
• Assist you, or a spokesperson to prepare for a
  radio/ print interview

6
How you can help us promote adult learning

• Organise events, and persuade others in your area
  to do same
• Help us identify people you know who are willing
  to share their experience of adult learning
• Let us know what is happening in your area, so we
  can include all details on the website
• Contact your local media about your event and
  the Festival
• Link your event into our national themes Older
  Learners / Workplace Learning/Community Ed