PATA CEO Challenge

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PATA CEO Challenge Summary of Boardroom
Challenges
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??Mr Rohit Talwar CEO Fast Future
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Broad Challenges

• Individual Organisations
• Dont shy away from climate change issues start
  the discussion with your management team and
  Board and agree the priority
• Create a compelling vision and ensure support and
  buy-in from internal as well as external
  stakeholders
• There are existing off-the-shelf environmental
  suppliers (e.g. Green Globe)
• Conduct an environmental audit set targets
  measure, verify and record results
• Communication is more important than you think
  identify and communicate environmental actions
  with stakeholders
• Implement optional offset charges, providing
  adequate incentives for consumers
• Industry
• Ability to pool efforts to educate consumers on
  climate change and the actions the industry is
  taking
• Key role for trade associations and partners to
  leverage the economic value of the industry when
  communicating with governments

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Mr Andrew Herdman Director General Association of
Asia Pacific Airlines
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Airlines Challenges

• What actions can individual airlines take away
  from the session?
• Make any voluntary offsetting programme part of
  the normal booking process to encourage easy
  adoption by consumers (e.g. Jetstar/Virgin Blue)
• Provide consumers with the ability to redeem
  points/miles for offsetting programmes
• Consider offsetting corporate travel and ground
  transport costs
• Development of 3rd generation biofuel technology
  is achievable
• What were the key collaborative actions to emerge
  from the session?
• Airlines and airports can partner to improve
  efficiency of aircraft movements (e.g.
  fuel-saving descent strategies, one-engine
  taxiing, etc.)
• Biofuel research involves partnership with
  airlines, manufacturers and fuel suppliers
• What support would organisations need to
  facilitate these actions?
• Trade associations can engage stakeholders and
  facilitate collaboration

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?Mr Jim Burba President Burba Hotel Network
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Global Hotel Challenges

• What actions can individual hotels take away from
  the session?
• Improve external communications of current
  environmental initiatives
• Extend environmental goals throughout the
  supply-chain (e.g. Marriotts pen recycling
  initiative)
• Create a bottom-up approach to generate ideas by
  engaging employees through education and
  encouragement
• Create CSR advocates within the organisation
  (e.g. Green Team)
• Implement environmental measurement systems
  within hotels, with accountability resting with
  GMs and linked to KPIs
• What were the key collaborative actions to emerge
  from the session?
• Interest in 3rd party validation or certification
  of hotels at a global level
• Best practice can be shared between hotel groups
  (e.g. Accor, Marriott, IHG and Scandic)
• What support would organisations need to
  facilitate these actions?
• Need for external advocate(s) to highlight
  industrys environmental actions

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?Mr Chris Brown Managing Director Tourism
Transport Forum
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Destination Challenges

• What actions can individual destinations take
  away from the session?
• Leverage and collaborate on accreditation
  programmes with your tourism partners
• Develop tool-kits for SMEs to integrate
  environmental initiatives within their businesses
• Tourism Tropical North Queensland Planet Safe
  Partnership model audit CO2 output identify
  best practice offset through local partnerships
• What were the key collaborative actions to emerge
  from the session?
• Potential for collective research into consumer
  attitudes around environmental issues and travel
  motivators
• Strengthen the Long-Haul Alliance
• What support would organisations need to
  facilitate these actions?
• Support from trade associations to collect best
  practice and disseminate to industry

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??Mr Peter Harbison Executive Chairman Centre for
Asia Pacific Aviation
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Airports/Aviation Challenges

• What actions can individual operators take away
  from the session?
• Take whatever steps, however small, to reduce
  energy costs and dependence on fossil fuels
  through use of alternative sources (e.g. solar
  power, 3rd generation biofuels, hydrogen)
• Apply incentives to supply-chain and customers to
  influence good environmental behaviour (e.g.
  charges for non-performance)
• What were the key collaborative actions to emerge
  from the session?
• Encourage efficiencies in aircraft movements
  (e.g. taxiing on single engines, etc.)
  Destinations can help pressure governments to
  improve air traffic control efficiency
• Air traffic issues can be a quick fix.
  Destinations, airlines and airports should work
  in tandem to influence governments.
• Congestion costs the environment - infrastructure
  issues need to be coordinated with local
  governments and operators

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?Mr Andrew Jones Guardian Sanctuary Resorts
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Regional Hotel Challenges

• What actions can individual hotels take away from
  the session?
• Focus on small initiatives with large collective
  impact (e.g. air conditioners linked to key
  cards)
• Not about hiring an external consultant, create
  ownership within the company (provide adequate
  training for staff)
• Consumers will pay a premium knowing that a
  portion of fees benefit local communities (e.g.
  Banyan Tree programme)
• There is value in offering offsetting programmes
  that benefit the local community of operation
• Implement a hotel-levy fund (e.g. Six Senses
  Social and Environmental Action Fund)
• What were the key collaborative actions to emerge
  from the session?
• Modify and adapt Banyan Trees Green Audit
  tool-kit
• Encourage interaction with architects,
  technologists and builders at an early stage

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?Mr Anthony Wong Group Managing Director Asian
Overland Services Tours Travel
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Distribution Challenges

• What actions can individual distributors take
  away from the session?
• Sustainable development product managers can
  reward hotels with environmental policies
• Communicate importance of good environmental
  behaviour through supply-chain
• Publicise consumer testimonials of good
  environmental practice
• What were the key collaborative actions to emerge
  from the session?
• Modify and adapt Intrepid Travels project
  management plan
• Ability to become a partner with Expedias World
  Heritage Alliance scheme
• What support would organisations need to
  facilitate these actions?
• Need for general training material operators can
  use to educate staff and suppliers