Actions de TETRAKTYS MADAGASCAR

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TETRAKTYS EXPERIENCE
Profitable partnerships between local
communities, the private sector and the public
sector
VIENTIANE - LAO PDR / 2nd - 3rd October 2008
Raphael TROUILLER Project manager NGO Tétraktys
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QUESTIONS RELATED TO THE MAIN ISSUE

• How to stimulate local economy and improve the
  living conditions of the population?
• How to optimize the economical impacts that
  benefit the local / poor population?
• How to make local tourism projects sustainable?
• How to favour partnerships between local
  communities and Tour Operators?

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THE TETRAKTYS NGO
Tetraktys has been operating in developing
countries since 1994. Our main activity is the
sustainable tourism development. Our aim is to
assist local communities in tourist, cultural and
environmental projects in order to improve their
living conditions
OUR APPROACH

• Providing technical assistance for local tourist
  development projects
• Implementing strategies for territories and
  facilities
• Supporting construction of eco-camps
• Operational training courses (welcoming
  tourists, guide training, management)
• Marketing and promoting local projects

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Tétraktys creates links between Tour operators,
public institutions and local associations

• Making sure that the project appeals to both
  tourists and Tour Operators, and that residents
  are enough professional to manage a tourist
  activity
• Promoting sustainable tourism and setting up
  partnerships with Ministries and departments of
  tourism, with tour operators ...
• Providing information to Tour Operators on local
  community projects
• Supporting marketing activities (promotion,
  marketing, communication)

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PARTNERSHIP TOOLS USED BY TETRAKTYS
ADVISORY GROUPS executive committee uniting the
local population and authorities, Tour Operators,
State representatives, etc. ACTIONS LINKED TO
TOUR OPERATORS (i.e Nouvelles Frontières,
Allibert Voyage, Hommes et montagnes
etc.) TRAINING COURSES training local
councillors, the local population and local
professionals on the importance of sustainable
tourism, the creation of tourism products,
management and negotiation skills, and on guiding
and welcoming tourists. COMMUNICATION /
PROMOTION Networking local offers using
brochures, websites, familiarisation tours to
display the product, participation in
professional exhibitions, etc.
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Constitution of Advisory groups the ecotourism
project in the Pangalanes CanalMADAGASCAR

• Creation of the executive committee (supported by
  Tétraktys) comprising receptive Tour Operators,
  local authorities, local NGOs and 3 local
  cooperatives.
• Purpose
• Intensify relationships between local
  cooperatives and private and public partners,
• Ensure comprehension and smooth running of
  programmes and agreements,
• Strengthen communication between local partners.
• Direct the project in a good way

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Training course sustainable tourism training
session for local and national participants
Aims  To assess the contribution of tourism to
the economy and development in the territory To
implement sustainable tourism principles in the
territory To prove the importance of civil
society in the sustainable development process

• With the participation of
• Executives from the Malagasy Ministry of Tourism
• Executives from the local authorities of the
  Toamasina Province
• NGOs and local communities
• Organisations in charge of promoting tourism in
  Madagascar
• Travel agencies, Tour Operators
• The Chamber of Commerce and Industry

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Training Course Trekking tour around
Antsirabé in Madagascar
Training courses for future professionals
(guides, mountain lodge owners, managers from the
association Ravaka) Training sessions certified
by the National Tourism School, and led by
tourism professionals (linked with Tour
Operators)
Sharing experiences after 5 years working in the
tourism sector, local professionals present their
experience to other local communities in
Madagascar.
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Supporting marketing activities Creation of
brochures and promotional posters Trekking tour
around Antsirabé in Madagascar
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PROMOTION Press Tour in Mali Journalists from
travel magazines were invited to discover and
promote the Tombouctou region
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PROMOTION Familiarisation tour in Morocco
Tour Operators and travel agencies were invited
to the Tadla Azilal Region pilot groups were
welcomed in order to test the package deal and
the reaction form the local community.
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PROMOTION Since 2005, Tétraktys has
participated each year in the French tourism
exhibition  Le Monde à Paris 

This exhibition is aimed at making a connection
between Tour Operators, receptive tour operators,
organisations and tourists. Each year, the MAP
invites Ministries of tourism from different
countries as well as Tétraktys to promote local
tourism projects.
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• CASE STUDY
• FROM A LOCAL PROJECT (DINDEFELLO ECOTOURISM
  PROJECT) TO A REGIONAL TOURISM PROGRAMME (THE
  TAMBACOUNDA REGION SENEGAL )

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• Supporting the construction of an eco-camp
• The Dindefello eco-camp
• Technical assistance to create the local
  cooperative

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Training and certification

• Eco-guides training course (240 hours of
  training, certificate recognized by the State)
• Welcoming tourists training course
• Food hygiene training course
• Management skills training course

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Partnership between the cooperative and a
Tour Operator
Making sure that the project appeals to private
companies
The French Tour Operator Nouvelles Frontières was
part of the creation of the tourism product
This is an interesting partnership because
unlike many relationships with NGOs the
objectives are not financially based. We operate
without ignoring the market, and Tétraktys helps
us to have an overall view of local development
and local projects, said Samy Bailly (NF
manager). This partnership has been in
operation since 2003 and Nouvelles Frontières
offers tours to Eastern Senegal dropping in on
the Dindefello eco-camp. Source Novethic
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ACTIVITY RESULTS IN THE DINDEFELLO ECO-CAMP 2000
2007
The Dindefello eco-camp is entirely operational
and self-sufficient

• Direct effects and externalities
• Each year the turnover is equivalent to 5 times
  the community budget
• 12 jobs created in the eco-camp
• Guides employed
• Rural exodus limited because young people are
  employed
• New activities developed in the village (cattle
  breeding, agriculture, diversification of
  tourism offered in the village)
• Ripple effect throughout the entire village

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Tourist activity in Dindefello showed a high
profit that enabled the community to finance
several projects
1/3 of the income from tourists goes directly
into the community fund

• Social work support to families in difficult
  living conditions
• Many boreholes restored
• Financial participation to buy school stationery
  and medicine for the health centre, or to
  contribute to medical evacuation for those who
  cant afford it
• Support to local associations
• Financial backing to
• some nearby villages
• Boussoura, Pèlele Kindessa

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From a local project to the creation of a
regional eco-tourist programme
Bakel River Tour project
Environmental project (Koussan Nature Reserve)
and naturalist tourism project
Assistance to the regional tourism network
Technical assitance to the Niokolo Koba
National Park new tours, evaluation of the
quality of accommodation
Cultural tourism project Festival of Minority
Ethnic groups and Ecomuseum
Ecotourism project in Dindefello and Ibel