Travel and Tourism AVCE

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Travel and Tourism AVCE
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Who studies for a vocational A level in Travel
and Tourism?

• People who have
• An interest in travel and tourism
• A lively and enquiring mind
• A willingness to explore new ideas
• An ability to communicate effectively

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Aims

• To develop an understanding of the scale and
  importance of the travel and tourism industry
• To develop an interest in the issues affecting
  the development of the industry
• To appreciate the importance of the customer
• To appreciate the positive and negative impacts
  of tourism on people, the environment and the
  economy
• To appreciate the global and dynamic nature of
  the industry and how it responds to these changes
• To participate in visits to travel and tourism
  organisations and destinations
• To plan, prioritise and meet deadlines, to work
  independently and within teams

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AS Single Award

• Unit 1 The travel and tourism industry
• Externally assessed
• Unit 2 European travel destinations
• Internally assessed
• Unit 3 Customer service in travel and
  tourism
• Internally assessed

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A2 Single Award

• Unit 7 Travel organisations
• Externally assessed
• Unit 8 Employment in travel and tourism
• Internally assessed
• Unit 13 Visitor attractions
• Internally assessed

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Unit 1The travel and tourism industry

• The nature and characteristics of the industry
  definitions of travel and tourism, private sector
  led
• The development of the industry response to
  changes in socio-economic circumstances and
  changes in technology
• The structure of the industry differences
  between the commercial and non-commercial sectors

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Unit 2European Travel destinations

• The location and types of leisure and business
  destinations including beach and ski resorts,
  city breaks
• The features which attract tourists climate,
  facilities, entertainment
• Transport routes to these destinations and the
  cost, length of journey and convenience

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Unit 3Customer service in travel and tourism

• The importance of customer service the needs
  and expectations of internal and external
  customers
• Effective customer service the importance of
  communication, how to deal with customers and the
  impact of ICT on customer service
• Maintaining and improving customer service
• Customer service legislation

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Unit 7Travel organisations

• Travel sector organisations and relationships
  the interrelationships between the travel sectors
  and their interdependency on each other
• Meeting travellers needs effective promotion
  and competitive pricing, use of ICT
• Operating legally and safely the legal
  requirements of the travel industry

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Unit 8Responsible tourism

• How tourism can be developed responsibly the
  importance of planning
• Agents involved in developing responsible tourism
  leisure organisations, the government etc and
  how they work together
• Development of responsible tourism in
  destinations examples to be studied

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Unit 13Visitor attractions

• Types of attractions and their value to tourism
  categories of visitor attractions in the UK and
  why they are popular
• Setting up and marketing visitor attractions
  promotional methods, processes in developing a
  new visitor attraction
• Customers demands and strategies identifying
  how a specific visitor attraction caters for the
  needs of its customers

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What next?

• The course is vocational this means that you
  will carry out more independent learning and have
  more experience of the world of work.
• You will have acquired the skills that will
  enable you to go onto university or directly into
  employment.
• Travel and tourism combines well with a range of
  other subjects including Business Studies,
  Geography, Sports Studies, Languages and Drama.

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Travel and tourism