Travel and Tourism in China to 2018

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Travel and Tourism in China to 2018
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Summary
Chinas travel and tourism sector recorded a
marginal growth during the review period
(2009-2013).Domestic tourism is the major
contributor to the sector and increased from 1.01
billion in 2009 to 1.45 billion in 2013.
Government initiatives focusing on domestic
tourism, infrastructure development, and
promotional campaigns in key source countries
such as Hong Kong, Macao, and the US are the
major drivers for tourism growth in
China. However, international arrivals recorded a
decline of 3.5 to 55.7 million in 2013 from 57.7
million in 2012. Inbound tourist numbers were
adversely affected by ongoing pollution problems
and a lengthy visa process.
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Key Findings Domestic tourism is the major
driving force of the Chinese tourism sector. The
total number of domestic trips increased from
1,014.4 million in 2009 to 1,455.9 million in
2013, at a CAGR of 9.45. Total domestic tourist
expenditure posted a CAGR of 32.12, increasing
from CNY1,018.4 billion (US149.1 billion) in
2009 to CNY3,103.3 billion (US500.3 billion) in
2013. International arrivals to China
increased at a CAGR of 2.28, from 50.9 million
in 2009 to 55.7 million in 2013. Inbound tourist
expenditure increased at a CAGR of 2.41, from
CNY271.0 billion (US39.7 billion) in 2009 to
CNY298.2 billion (US48.1 billion) in 2013.
However, international arrivals to China
decreased from 57.7 million in 2012 to 55.7
million in 2013, at a rate of 3.5, which can be
attributed to reasons such as the sluggish global
economy, rising exchange rate of the Yuan, and
on-going pollution problems.
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The Approved Destination Status (ADS) policy
came into operation in 1995 to account for the
growing demand in China for international travel
and the growth in disposable income. Chinese
citizens can travel for pleasure to ADS countries
on group tours consisting of five or more people
(including the tour guide) on a special,
simplified visa. The Chinese cruise tourism
sector has recorded growth. According to the
China Cruise Yacht Industry Association
(CCYIA), the number of overseas cruises departing
from the Chinese mainland increased from 24 in
2006 to 170 in 2012. Trends in air pollution
in China will be difficult to reverse, thereby
negatively affecting the tourism sector.
According to TTIC analysis, international
arrivals in China have decreased from 57.7
million in 2012 to 55.7 million in 2013,
representing a decrease of 3.5 over 2012 due to
worsening air pollution.
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Chinas airlines have increasingly looked
outward over the past several years. Growth in
the international segment has been stronger for
China Eastern Airlines and China Southern
Airlines than for Air China. In 2013, China
Eastern Airlines recorded an average annual
growth of 18.5 and 21.2 for international ASKs
and international PAX, respectively, while China
Southern recorded 22.8 and 13.80 growth
respectively. The number of hotel
establishments in the country decreased from
14,237 in 2009 to 11,895 in 2013, with budget
hotels recording a negative CAGR of -14.75. The
decline can be attributed to the recent
consolidations that have taken place in the
budget segment. For example, Home Inns acquired
Motel 168 in May 2011, and eJia Express in July
2012.
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Chinas car rental market grew at a CAGR of
23.04 during the review period, to reach a
market value of CNY9.5 billion (US1.5 billion)
in 2013. Due to an increase in disposable income,
leisure purpose trips have increased,
consequently leading to a rise in leisure-car
rental. The online channels market value
increased from CNY27.3 billion (US4.0 billion)
in 2009 to CNY93.6 billion (US15.1 billion) in
2013, at a review-period CAGR of 36.09. With
internet penetration growing, the online travel
market is expected to grow further. In 2014,
online travel sales will reach CNY123.7 billion
(US19.8 billion), an increase of 32.1 over
2013.
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SynopsisThe report provides detailed market
analysis, information and insights, including
Historic and forecast tourist volumes covering
the entire Chinese travel and tourism sector
Detailed analysis of tourist spending patterns in
China for various categories in the travel and
tourism sector, such as accommodation,
sightseeing and entertainment, foodservice,
transportation, retail, travel intermediaries,
among others Detailed market classification
across each category, with analysis using similar
metrics Detailed analysis of the airline,
hotel, car rental, and travel intermediaries
industries
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Table of Contents

1. Executive Summary
2. The Travel and Tourism Sector In Context
3. Country Fact Sheet
4. Tourism Flows
5. Airlines
6. Hotels
7. Car Rental
8. Travel Intermediaries
9. TourismBoard Profile
10. Airport Profiles

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Contents, please visit Travel and Tourism in
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