Greenfield casestudy

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• Greenfield casestudy
• DISNEYLAND
• By Monique Ching, Rashmi Pillai, Tiffany Tsui

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Pressure on Greenfield Sites

• Greenfield sites a piece of land that has not
  been developed. Often refers to countryside or
  reclaimed areas.
• Examples of development
• Residential
• Recreational
• Commercial
• Transportation networks
• Industrial/business
• Sewage
• Tourist attractions

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Introduction to development

• Disneyland built on reclaimed land at Pennys
  Bay, Lantau. 10mins from the airport and 30mins
  from HK Island.
• It was opened on 12th Sept 2005
• The resort is 300,000 sq ft.

2000
2004
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Why are Greenfield sites under pressure?

• PUSH FACTORS

• Noise
• Pollution
• Congestion
• Lack of space
• Expensive Land
• Traffic Problems
• No exclusiveness

• More space
• Cheap Land
• Less Competition
• Room for Expansion
• Better Transport Networks

• PULL FACTORS

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Hong Kong Disneyland is located on reclaimed
land on Pennys Bay, Lantau, Hong Kong. The park
is built on what previously used to be an
untouched area classed as a greenfield site.

• The Hong Kong Disneyland project was announced in
  November 1999 as a venture between The Walt
  Disney Company and the Hong Kong SAR Government
  and scheduled to open in 2005/06.
• Size 126 Hectares (310 acres).
• The project is estimated to create 18,400 new
  jobs, both from Disney and other employment
  opportunities, rising to 36,000 once the park is
  fully completed.

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• The Phase I build-out includes a 10 million
  annual visitor Disneyland-based theme park, 2,100
  hotel rooms, and a 28,000 square meters (300,000
  square foot) retail, dining and entertainment
  complex.
• The first phase of the project will generate a
  present economic value of HK148 billion in
  benefits to Hong Kong.
• The theme park contains 57 kilometers of
  pipeline, 11 kilometers of cable 2 million
  cubic meters of topsoil created solely to support
  the extensive landscaping on the site.

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Benefits

• More space for expansion
• Bigger land for development
• Cheaper Land land ownership
• Clean environment
• Less crowded
• Transport is not congested
• Tourism industry increase

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Problems

• Environmental issue reclamation at Pennys ay
  cause pollution
• Historical boat shelter site
• Coastal habitats
• Surrounding landscape
• New transportations