Concept Attainment

1
Concept Attainment

• Advertising Data Set
• ISAP
• Grade 11

2
Focus Statement

• The concept to be explored is related to
  advertising.

3
YES

• Sparkle! Canadas 1 best-seller.
• Joe Hockey uses Face Powder aftershave lotion.
• She lives in Princes Royal. She spends her
  winters in the Swiss Alps. Her perfume Tusk.
• Drive men who arent already crazy, crazy Lee
  Jeans.

4
NO

• Betcha cant eat just one.
• Its a honey of an O, its.
• Good, good whole wheat.
• You cant drink it slow, if its .

5
TESTERS

• Finally Natural Glow! The natural shampoo with
  natures ingredients to bring out the natural
  glow in you.
• Leggo my .
• Best of all Cavalier fits your budget. So even
  though going out during your free time may cost a
  lot, getting there wont.
• I gotta have my .

6
Concept

• Persuasive advertising techniques versus slogans
  that products use as part of their advertising
  campaign