MKUKUTA COMMUNICATION STRATEGY

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MKUKUTA COMMUNICATION STRATEGY

• ROLES AND RESPONSIBILITIES OF CSOs IN
  IMPLEMENTING MKUKUTA
• By Andrew Mushi -TANGO

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Introduction

• MKUKUTA recognises The civil society
  organizations as the key actors

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Categories of CSOs

• Service delivery CSOs
• Support to Social to Social Welfare CSOs
• Research CSOs
• Policy analysis and Advocacy CSOs

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Challenges of Communication

• Availability and accessibility of information to
  all citizens
• Capacity building to enable a better flow of
  information from the base to the national level
  and vice versa
• Information as a right to every citizen

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Strategies related to communication

• Make information user-friendly and easily
  accessible
• Undertake capacity building to enable better
  flow of information
• Public demand for information and the right to
  get

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Role of CSOs in the Communication Strategy

• Popularizing Policy the 4D Cycle Approach
• policy is designed by experts
• Then demystified so that ordinary people can
  understand it
• distributed so that people can know about it
• discussed so that people can work out the
  implications and take action

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Rolecond

• The result of the discussions and the impact of
  the actions are used as feedback to the designers
  so that the policy can be revised
• The discussion must lead to analysis which must
  lead to action which must lead to change

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Rolecontd

• B. Research and Social Action
• There is a need to break the barrier between
  action and research
• Participatory research leads to people using
  their right to take action
• change comes from the grass roots through local
  people joining together in social movements

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Rolecontd

• c.Use of Mass Media Effectively to Disseminate
  Information
• strategies for making effective use of media
• Press releases and statements
• Press conferences
• Interviews
• Special programmes (Television/Radio)
• Your own radio or television programme
• Involving media people in the CSO activities

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Rolecontd

• d. Popular Theatre and it's Role in Participation
  for Social Development
• Popular theatre speaks to the common man in his
  own language
• Popular theater is powerful tool of
  communication bse
• It entertains and can reach many people at the
  same time
• Delivery spoken message in a local language

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Rolecontd

• Is a dramatic way of describing local problems
  and helps people
• As a collective and communal activity

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Monitoring

• Inputs Monitoring
• Output monitoring
• Outcome monitoring

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Thank you for your Attention