Growth Strategy Execution by Peggy Klingel

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Growth Strategy Execution
Peggy Klingel
608-512-8830
PeggyKlingel_at_gmail.com
Sales and Market Strategy Development and
Execution
Change Management, Startup Turnaround Expertise

• How to Start Fast Deliver Results

www.linkedin.com/in/peggyklingel
www.twitter.com/PeggyKlingel
PeggyKlingel_at_gmail.com
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New revenue strategies change.
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New revenue strategies change.
Change impacts many areas and can provide great
opportunities.
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Change also produces fear and uncertainty.

• The aversion to change is not going away.
• Even change agents sometimes feel unsettled.
• Effective leaders acknowledge and address the
  fear.
• Communication is the single most important tool
  leaders possess.
• Gaining consensus and sharing the strategy is
  vital for success.
• Consistent progress alleviates the fear and
  mitigates risk.

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Change also produces fear and uncertainty.

• The aversion to change is not going away.
• Even change agents sometimes feel unsettled.
• Effective leaders acknowledge and address the
  fear.
• Communication is the single most important tool
  leaders possess.
• Gaining consensus and sharing the strategy is
  vital for success.
• Consistent progress alleviates the fear and
  mitigates risk.

Developing, communicating and acting on the
strategy quickly provides the best
chance of success.
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Start fast to mitigate these risks.

• Opportunity Missed opportunities may occur if
  the problem has existed
  for a while before a decision is made to act.

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Start fast to mitigate these risks.

• Opportunity Missed opportunities may occur if
  the problem has existed
  for a while before a decision is made to act.
• Market The market continues to evolve
  and grow while the problem
  is negatively impacting the organizations
  execution.

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Start fast to mitigate these risks.

• Opportunity Missed opportunities may occur if
  the problem has existed
  for a while before a decision is made to act.
• Market The market continues to evolve
  and grow while the problem
  is negatively impacting the organizations
  execution.
• Retention Employees usually know the
  problem exists and are watching to see
  if it is addressed before deciding to stay or go.

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Start fast to mitigate these risks.

• Opportunity Missed opportunities may occur if
  the problem has existed
  for a while before a decision is made to act.
• Market The market continues to evolve
  and grow while the problem
  is negatively impacting the organizations
  execution.
• Retention Employees usually know the
  problem exists and are watching to see
  if it is addressed before deciding to stay or go.
• Financial The financial impact of not
  acting will continue to drain revenue
  and productivity while increasing the cost to
  change.

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Start fast to mitigate these risks.

• Opportunity Missed opportunities may occur if
  the problem has existed
  for a while before a decision is made to act.
• Market The market continues to evolve
  and grow while the problem
  is negatively impacting the organizations
  execution.
• Retention Employees usually know the
  problem exists and are watching to see
  if it is addressed before deciding to stay or go.
• Financial The financial impact of not
  acting will continue to drain revenue
  and productivity while increasing the cost to
  change.
• Technology Solutions may require new
  technology that is never going to be
  perfect requiring a start and evolve approach.

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Communicate while you develop the plan.

• Tie the strategy to your vision mission.
• Explain why the strategy is important.
• Be clear the plan is a work in progress.
• Solicit input across the organization.
• Never stop asking questions.
• Listen harder than you question.
• Research, validate and adjust the plan.

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Communicate while you develop the plan.

• Tie the strategy to your vision mission.
• Explain why the strategy is important.
• Be clear the plan is a work in progress.
• Solicit input across the organization.
• Never stop asking questions.
• Listen harder than you question.
• Research, validate and adjust the plan.

Collaboration on revenue growth plan development
encourages ownership and reduces
anxiety.
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Keep communicating as you execute.
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Keep communicating as you execute.

• Develop a communication plan.
• Enlist multiple messengers.
• Keep the message consistent.
• Share early and often.
• Engage in a dialogue.
• Explain whats still unknown.
• Define risks opportunities.

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Keep communicating as you execute.

• Develop a communication plan.
• Enlist multiple messengers.
• Keep the message consistent.
• Share early and often.
• Engage in a dialogue.
• Explain whats still unknown.
• Define risks opportunities.

Make the case for change over and over again.
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Then what?
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Then what?
Listen and ask more questions!
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Engage in relentless learning.
Constantly ask Can we execute the plan?
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Keep probing to validate as you execute.
Market Research
What has changed? What are competitors
doing? Does our product meet a need? How do we
differentiate? Where is future growth?
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Keep probing to validate as you execute.
Customer Knowledge
Market Research
Are they happy? Why did they leave? Why did they
buy? Is customer sat measured? Any trends in the
feedback?
What has changed? What are competitors
doing? Does our product meet a need? How do we
differentiate? Where is future growth?
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Assess and monitor capabilities.
Available resources
What technology do we need? Is the capital
available? What else do we need? How fast can we
move? Is it fast enough?
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Assess and monitor capabilities.
Staff knowledge skills
Available resources
Whos on board? Whos unsure? Whats causing
hesitation? Is new training is needed? Do we need
additional staff?
What technology do we need? Is the capital
available? What else do we need? How fast can we
move? Is it fast enough?
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The plan may will change.

• Establish KPIs and measure progress.

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The plan may will change.

• Establish KPIs and measure progress.
• Keep your eyes and ears open for feedback.

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The plan may will change.

• Establish KPIs and measure progress.
• Keep your eyes and ears open for feedback.
• Adjust the plan and communicate why its changing.

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The plan may will change.

• Establish KPIs and measure progress.
• Keep your eyes and ears open for feedback.
• Adjust the plan and communicate why its
  changing.
• Reward risk takers whether their idea worked or
  not.

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The plan may will change.

• Establish KPIs and measure progress.
• Keep your eyes and ears open for feedback.
• Adjust the plan and communicate why its
  changing.
• Reward risk takers whether their idea worked or
  not.
• Target early wins and celebrate success.

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The plan may will change.

• Establish KPIs and measure progress.
• Keep your eyes and ears open for feedback.
• Adjust the plan and communicate why its
  changing.
• Reward risk takers whether their idea worked or
  not.
• Target early wins and celebrate success.

Change is expected stay focused and moving
forward.
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Start fast / adjust the plan / deliver results.

Successful change is achieved through great
teamwork.
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Start Now!
Growth Strategy Execution

• How to Start Fast Deliver Results

Peggy Klingel
608-512-8830
PeggyKlingel_at_gmail.com
Sales and Market Strategy Development and
Execution
Change Management, Startup Turnaround Expertise
www.linkedin.com/in/peggyklingel
www.twitter.com/PeggyKlingel
PeggyKlingel_at_gmail.com