AABE

1
AABE

• Marketing and Advertising Committee
• Recommended Goals and Objectives
• Sept. 5, 2008

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Goals and Objectives

• Create standard communications processes (Delith
  a, Carin, Toni) Nov. 3
• Update AABE branding guidelines
• Establish Media Relations process map (from
  distribution to post-event metrics)
• Create Media Calendar
• Establish metrics tracking option(s)
• Increase AABE brand awareness establish value
  proposition (Charlotte, Laquisha)
• Develop slogan
• Complete brand audit
• Complete communications audit
• Solicit member feedback
• Develop proactive, targeted media relations
  campaign (Delitha, Kirsten)
• Create press kit (Jan. 15)
• Develop target publications and contacts list
  (Nov. 3)
• Develop and position AABE members as industry
  subject matter experts (ongoing)
• Issue press releases on important news and
  announcements (ongoing)
• Place byline articles and position papers in
  targeted publications (ongoing)
• Establish AABE library (Laquisha, Susan,
  Wayne)
• Includes articles, position papers authored by
  AABE subject matter experts (SMEs) (ongoing)
• Create list of SMEs and their templated bios
  (Nov. 3)