ISFS Project Communications Team Report

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ISFS ProjectCommunications Team Report

• Jim Closs
• SSAI

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ISFS Communications Team Summary

• Communications Team Members - Jim Closs,
  NASA/GSFC/SSAI
• - Juliette Wilson, Lance Everette, USGS Fort
  Collins Science Center - Michele Banowetz, USGS
  Public Affairs
• - Gladys Cotter, Mike Frame, Annie Simpson, NBII
• - Geneva Chong, USGS National Institute of
  Invasive Species Science

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ISFS Communications Plan Overview

• The ISFS is an important, high profile component
  of the ESE Applications Program, and a valuable
  tool for USGS environmental mitigation efforts.
  We must demonstrate socio-economic benefits
  through USGS and other partnerships.
• We must engage government, education, and
  professional organizations to- Leverage ISFS
  initiatives- Increase awareness of the invasive
  species issue- Maximize the return on our
  investment- Stimulate collaboration among
  partners with mutual vested interest
• We do this through effective and regular
  reporting on- Computational technology
  advancements
• - Science research findings- Decision support
  accomplishments- Education initiatives

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ISFS Target Audiences

• NASA Stakeholders- HQ Applications Division
  (Code YO)- HQ Research Division (Code Y)-
  EOSDIS SEEDS- EOS Clearing House (ECHO)- ESIP
  Federation- ESTO Computational Technologies
  Program- Global Change Master Directory
• USGS Stakeholders- National Invasive Species
  Council- National Biological Information
  Infrastructure (NBII)- USGS Biological Resources
  Division- US Department of the Interior-
  National Institute of Invasive Species Science

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ISFS Target Audiences (Cont.)

• ISFS Customers- Grand Staircase Escalante
  National Monument- Rocky Mountain National
  Park- Los Alamos National Labs/Cerro Grande
  Wildfire site- The Tamarisk Coalition- National
  Park Service- Patuxent Wildlife Research
  Center- US Fish and Wildlife Service Wildlife
  Refuges- Biota of North America Program- US
  Forest Service Health Monitoring Program-
  Long-Term Ecological Forecast Program- Colorado
  Natural Heritage Program- Center for
  Environmental Management of Military Lands- The
  Nature Conservancy- Nature Serve- National
  Wildlife Health Center- Upper Midwest
  Environmental Science Center- State of Colorado

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ISFS Target Audiences (Cont.)

• ISFS Vested Interest Partners- National Invasive
  Species Council- Affiliated Universities- NASA
  Earth Observatory- EOS Mission and Instrument
  Teams- NSF National Ecological Observatory
  Network (NEON)- NSF SPIRE Project
• Professional Societies- Remote Sensing Societies
  (ASPRS, AGU, etc.)- Environmental/Ecological
  Societies (ESA)- Computer/Information Technology
  Societies- Civic/Government organizations
• Science Attentive Public

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Outreach Products and Services

• Peer reviewed publications
• ISFS posters
• ISFS Brochure
• ISFS Web Site
• Invasive Species Visualizations

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Communications Team Summary

• Partners Projects
• Partners USGS, NREL, NBII, US DOI, USDA, NPS,
  NSF, AMNH
• Projects
• Conference participation coordination
• Grand Staircase Biodocumentary (AMNH)
• Earth as Parks (National Park Service)
• Web resource coordination
• Educational/promotional literature production
• Peer Reviewed publications

Performance Schedule v Jan 04 ISFS poster
presented at ESIP Federation v Apr 04 NASA/USGS
Spotlight research article v Apr 04 V1.0 ISFS
Communication Plan Jun 04 ISFS Brochure Jul
04 V2.0 Web Site release Jul 04 ISFS
Visualizations Aug 04 ISFS Press release Aug
04 ISFS Paper and poster at ESA Conference Oct
04 Society of Environmental Journalists Dec
04 American Geophysical Union Feb 05 AAAS,
Washington, DC Mar 05 ASPRS, Baltimore Aug
05 ESA annual conference
Status Issues Diverse partners and
communities inhibit communication and
collaboration on outreach initiatives.
Insufficient predictive maps and other system
output to demonstrate real applications.
Should improve as system matures.