The Art of Teaching: Serving the Greater Good

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The Art of Teaching Serving the Greater Good

• Presented by
• Raymond P. Fisk
• University of New Orleans

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Finding Your Own Style

• Work at the art of teaching, but find your own
  style.
• Stay focused on captivating and inspiring
  students.
• Use humor, but carefully.
• Take risks, make mistakes.
• Dont be afraid to be theatrical.
• Dont be afraid to be stern.
• Dont be afraid to be obsessive.

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Students as Customers vs. Products

• Calling students customers is common.
• While I think there are some very important
  customer service aspects to working with
  students, I think they are primarily our
  products.
• Hence, serving the greater good means serving
  the many customers awaiting our graduates.

4
Learn-Feel-Do

• This popular description of the stages of
  knowledge captures a common flaw in business
  education.
• It is easy to focus on the cognitive knowledge of
  marketing.
• It is harder to teach students the emotional
  meaning of marketing.
• It is even harder to coach them through the
  process of doing marketing.

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Rigor Teaching Evaluations

• There is a common notion that being a more
  rigorous teacher causes lower teaching
  evaluations.
• It can, if students are convinced the rigor is
  unfair.
• It wont, if students are convinced the rigor is
  necessary.
• Students will rise to inspiring challenges.

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Handout Examples of My Own Obsessiveness

• Marketing Skill Set
• Teamwork
• Guideline for Marketing Strategy
• Guidelines for Preparing Papers
• Presentation Guidelines for Marketing Strategies

Handouts