Ian Russell

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• Ian Russell
• www.interactives.co.uk

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• Connecting creativity with

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• practicality

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How?
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• By committee decision-making?

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• A committee is a cul-de-sac down which ideas are
  lured and then quietly strangled.
• Barnett Cocks

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• Catalogues price lists

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• Trust me. Im a salesman.

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• Shopping for exhibits

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• Shopping for exhibits

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• Better to grow your own ideas

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• Brainstorming

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• Brainstorming

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Your brainstorming team
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• The crazy ideas guy

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• The big kid

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• The clown

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• The guardian of the vision

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• The mechanic

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• The artist

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• The teacher

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• The professor

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• The accountant

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• The bureaucrat

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• The politician

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• The train-spotter

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• The talker

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A balanced team?
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• Whos going to explain it to the funders?

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• Not the crazy ideas guy

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• Not the big kid

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• Not the clown

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• Not the guardian of the vision

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• Not the mechanic

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• Not the artist

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• Not the teacher

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• Not the professor

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• Not the train spotter

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• Not the talker

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• The politician

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• The accountant

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• The bureaucrat

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• The public

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• The public

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• Good brainstorming

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• Good brainstorming

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• Avoiding bad brainstorming

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• Playful interaction

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• Focus

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• First, record every idea

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• Throw everything into the cooking pot

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• Leave the weeding until later

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• Leading brainstorming is a special skill

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• so dont allow the boss to do it

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• Selecting and prioritising ideas

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HOW?
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• Mind mapping

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• Really BAD mind mapping is common
• What is this about?

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• Hierarchical structure
• One easy-to-picture central concept in the
  middle
• Clusters of related ideas radiating outwards

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• www.imindmap.com
• Tony Buzan

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• Working together, pick out ideas from the
  soupand connect them together in a mind map

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• But not like this!

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• Put your mind map onto your exhibition floor plan!

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• Put your mind map onto your exhibition floor plan!

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• The exhibition becomes a walk-through mind map!

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What is a good interactive exhibit idea?

• An idea that produces a good interactive
  exhibit!

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What is a good interactive exhibit?
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MAP
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• Message
• Attractiveness
• Practicality

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Message

• Knowledge understanding
• Also, how people feel about the subject
• and about their ability to engage with the
  subject

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Attractiveness

• The exhibit gets peoples attention,
• makes them want to interact with it
• and holds their interest

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Practicality

• The cost (in time, money hassle) matches the
  benefits
• The necessary maintenance matches the benefits
• Safe

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To show conservation of angular momentum

• But without children spinning themselves round
  on a big turntable

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To show how a frictionless air-track works
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To avoid sound spreading out from a multimedia
screen exhibit

• But to block 100 of the sound

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To make a very familiar idea more appealing
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To design a stylish pedestal

• It had to match the design of the Sellafield
  Visitor Centre and appear correct in ultraviolet
  lighting

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To design a simple, interactive seismograph

• How to record the wavy-line trace?

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To design a safe water-rocket launcher

• For supervised demonstration use at Museo de las
  Ciencias, Valencia

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To show people their own fingerprint
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To design a strong but safe opening lid for a box
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To show the problems with earlytransatlantic
cables
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To show how a frictionless air-track works
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To demonstrate how a canal-lock works

• But without visitors touching the water

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To demonstrate left-right vision reversal
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• Protecting your ideas?

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• Or generate new ideas faster than others can
  copy them

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• Become a moving target

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May you harvest a rich crop of good ideas!
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