ETV

1
ETV

• Bringing Primetime television to your computer

2
Business Mission and Objectives

• Mission Statement ETV is a full service website
  for people of all ages specializing in viewing TV
  shows nationally, or internationally, providing
  special features such as online stores,
  translators, chat-rooms, message boards, and
  subscription opportunities. Our mission is to
  provide exceptional, quality TV shows that can be
  viewed at ones leisure.
• Shows we offer Simpsons, Alias, Friends, MadTV

3
Industry Analysis

• Main Competitors Comcast, Cox Communications,
  and DirecTV.
• Comcast and Coxs focus on basic/digital cable,
  internet and phone services.
• DirecTV's focus on programming, subcontracting
  receivers, DVR, and dishes through RCA and
  Panasonic
• Sales Demonstrate to potential investors the
  likelihood of potential earnings in our given
  market
• Comcast 2002 22.3 million customers generated
  9,836 million in revenue.
• Cox Communications 2002 6.3 million customers
  generated 5,0368.6 million in revenue.
• DirecTV 2003 12 million customers generated
  7695.6 million in revenue

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E-Business Incentives

• Strengths Programs can be viewed at preferred
  times and watched during travel.
• Opportunity Capitalize on future product
  application/programs
• Weakness Customers only have access to view
  archived shows
• Threat P2P downloads

5
Business Model

• A mixture of advertising, merchant, manufacturing
  and subscription.
• How we make money
• TV episodes per download 3.00
• Viewing online via a stream 1.50
• Unlimited downloads 15.00
• Sales of TV Merchandise (soundtracks, shirts,
  hats, ect.)
• Sales of a single TV commercial in bedded within
  each download
• Sales of banner advertising
• Sales of magazine subscriptions for related TV
  shows

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Business Model Continued

• Resources Website, Servers with large
  capacities, shopping cart
• Issues Space, negotiating with TV producers to
  offer there shows for download, Competing with
  P2P downloads

7
Marketing Strategy

• Google Adwords targeting TV titles
• Advertising on all message boards pertaining to
  popular TV shows
• Website optimization for TV titles
• Yahoo! Paid inclusion and pay per click
• Overture pay per click
• Sponsor chat rooms
• Sponsor message boards
• Multiple domains to target international
  customers and translate in various languages
• Advertising on all international search engines
• We will not advertise offline
• No one offers a place to download all TV episodes
  in one place

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Questions?