April 21, 2004

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NGO Perspective The Promise of Performance Track
April 21, 2004 Performance Track 2004
Conference Baltimore, MD
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Overview

• Background on Environmental Defense
• Corporate Motivations
• Fulfilling the Promise
• Role of NGOs

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Environmental Defense
Non-profit organization linking science,
economics and law to create innovative solutions
to environmental problems

• 250 staff in 8 offices

• 400,000 members

• Funded by foundations, benefactors and members

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Corporate Partnership Model
Achieve environmental gains
Create broad change
Provide business benefits
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Climate Change Partners
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Results

• BP
• reduced over 5 million tons of CO2 equivalents
• saved 650 million
• DuPont
• reduced CO2 equivalents by 63
• sold surplus reductions to Entergy

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McDonalds

• Providing incentives for healthier meat
  production.
• Eliminating antibiotics as growth promoters
• Measuring and reducing antibiotic use overall

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FedEx

• Creating a new generation of delivery trucks.
• fuel efficiency ? 50
• air pollution ? 90
• same functionality
• cost-competitive

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Citigroup
Improving paper and forestry practices.

• switching to recycled paper at Citibank and
  SmithBarney
• reducing paper use by 12
• creating demand for good forestry practices

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Performance Track Partners weve worked with
BAE Systems Clairol Bristol-Myers
Squibb DuPont Eaton Corporation
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Corporate Motivations

• Avoid being a Target
• Staples/Office Depot
• Home Depot
• Dell

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Corporate Motivations

• Get ahead of
• regulations

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Corporate Motivations

• Brand benefits

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Fulfilling the Promise of Performance Track

• Strive for radical change
• Focus on production and consumption

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Fulfilling the Promise of Performance Track
Strive for radical change
Energy Water
Emissions Wastewater Solid Waste
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Fulfilling the Promise of Performance Track
Strive for radical change
Energy and water ? 5
Emissions ? 10 Wastewater ? 10 Solid Waste ? 8
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Fulfilling the Promise of Performance Track
Focus on production and consumption
Product impacts
Materials Hazardous and Recycled
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Fulfilling the Promise of Performance Track
Focus on production and consumption
No progress
Materials ? 1 Hax matls ? 10 Recycled matls ?
80
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Carrot alone wont do it
Voluntary initiative
Demonstrate feasibility of new process,
technology or goal
Create incentive for action and broaden results
Regulatory program
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Role of NGOs
Harass
Verify
Lobby
Assist
Educate
Spotlight
Persuade
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www.EnvironmentalDefense.org 18 Tremont Street,
Suite 850 Boston, MA 02108