ARKIA ADVANCE LIMITED

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• ARKIA ADVANCE LIMITED

COMPANY PROFILE
A satellite company of MOBICON GROUP LIMITED
w w w . mobicon.com
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COMPANY PROFILE

• Founded
• Registered on 17 Aug 2001
• Main Holder
• Mobicon Group Ltd.-----70
• Arthur E Ltd -------------- 30
• Employee
• 10, will be extended to 15 within 2004

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COMPANY PROFILE

• Target market Segment
• Telecommunication
• Audio / Video
• Consumer products
• Target market region
• Hong Kong, China
• Existing product lines
• UTC LG SLS
  austriamicrosystem Fudan DC Siward
  Superworld, Avantwave.
• Products from Mobicon Atmel Zetex
  SGS-Thomson N.S. Fairchild Philips.

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COMPANY PROFILE

• Finance
• Supported by Mobicon Group Limited - listed in
  Hong Kong Stock Exchange (Stock Code 1213)
• Logistic
• Supported by Mobicon Group Limited

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COMPANY PROFILE

• Group Structure

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QUALIFICATION AND EXPERIENCE

• Key Staff
• Arthur Cheung - Director
• Bachelor (Hons) of Science in Electronics
  Engineering
• Nearly 20 years experience in the electronics
  component distribution in both Hong Kong and
  China market .
• Handled customers more than 1000, main customer
  field in Telecom.
• Including CCT, Vtech communication, Giant
  Electronics Ltd., IDT communication Ltd., OP
  Group of CO.
• Handled principal over 10
• Including SGS Thomson, ATMEL, Vishay, AMS,
  NJRC, NS, Intersil, Toshiba, AKM..

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QUALIFICATION AND EXPERIENCE

• Key Staff
• Ken Cheung - Assistant Sales Manager
• Bachelor (Hons) of Applied Physics
• Almost 15 years experience in the electronics
  field in Hong Kong and China market
• Familiar both Sales and Marketing Activities
• Products Lines handled LG, SGS Thomson, Toshiba,
  GS, Raychem, Temexs RF components, Superworld,
  Avantwave..

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RESOURCES OF SALES

• Sales Force
• Existing 7 Arkias Sales Engineers, will extend
  to 10
• 50 Sales Engineers from Holdings Sales Teams
• Technical Engineer
• 1 FAE (HK), 2 RD (China)
• 10 design engineer from Holding
• Sales Office
• Hong Kong
• China (Shenzhen)
• Malaysia

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RESOURCES OF SALES

• Sales Shops
• Hong Kong -gt IC Master Shop
• China -gt ??
• Malaysia -gt Mobicon-Remote
• South Africa -gt Mantech
• Advertisement Exhibition
• Public Advertising via magazine / banner / POS
• Exhibition in Hong Kong, China Malaysia

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RESOURCES OF SALES

• Location Coverage
• Hong Kong
• China
• Malaysia
• South Africa
• Singapore

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RESOURCES OF SALES

• Customer Base
• Over 2,000 active customers base from various
  segments
• Over 100 active customers from telecom segments
• Including CCT, Vtech communication, Giant
  Electronics Ltd., IDT communication Ltd., TCL
  Com., WONGS, HAIERChina Customers

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SALES FOCUS STRATEGY

• Turn Key Solution
• Pull - through effect from various brands
• To develop total solution circuit and provide
  working sample/evaluation broad for the
  customers
• Main focused application
• DTAM
• Email Phone,SMS Phone,IP Phone
• DECT,GSM Phone
• PDA / Smart Phone
• Car Kit
• Portable Handsfree device
• Feature Phone
• Cordless Phone, FRS
• Focus products Bluetooth module, WiFi solution,
  Single Chip solution, DSP, MCU, Power Management
  IC,

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BUSINESS PLAN SALES STRATEGY

• Sales Marketing
• Increase Sales Channels, POS Coverage in China
• Keep close contact with various Markets via
  geographic offices shops Marketing people
• Focus on the design-in total solution seeking
  customers in Telecom/Voice Audio/Video fields

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BUSINESS PLAN SALES STRATEGY

• Engineering and RD
• Expand the design team in Chinas offices
• Design together with customers for new products
• Set up new offices in different area in China

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PAST PERFORMANCE AWARD
up
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PAST PERFORMANCE AWARD
Award from UTC - Best Dealer Award 2003
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PRODUCT PROFILE
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PRODUCT CLASSIFICATION

• Discrete IC / Component
• UTC, LG, Atmel, Zetex, DC, Siward, Superworld,
  Fudan
• Single Chip Solution
• AMS - telephone chipset
• Turnkey Solution
• Avantwave - Bluetooth / WiFi solution is
  tailor-made according to customer need

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BLUETOOTH MODULE
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FUTURE OUTLOOK

• Market Trend
• Globalization Hong Kong China
• Politic competitive advantage CEPA for Hong
  Kong
• Product Trend
• Wireless Application - LAN, PAN, CAN, increase
• gtgtgt Bluetooth / WiFi related application expand

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CONCLUSION

• Arkia Advance Limited
• Experience Sales RD Teams
• Good relationship with China Customers
• Wide range of product business coverage
• Sound finance logistic supported by our holding
  company listed in Hong Kong
• A WINDOW FOR CHINA MARKET

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Thank You