Advance Magento SEO For Online Businesses

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Advance SEO for Magento

• FMEextensions

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What triggers Clicks to your links?

• Its the term CTR, means Click Through Rate
• 2. CTR Depends on following points
• Meta Title
• Meta Description
• 3. Both are important to increase your clicks in
  search results

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Foundations of Perfect Meta Title and Description

• Android Apps Android Widgets Brand   (Fine)
• OR
• Best Premium Android Apps Widgets, Brand
  (Better)
• OR
• Download Best Free Android Apps Premium
  Widgets,Brand
• (Best)
• Add more keywords within the 60 characters limit
  that looks natural

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How to Search and Pick Right Keywords?

• Use Exact Match
• 2. Use a blend of keywords with different intents
• 3.Example
• Android Apps, Download Android Apps, Free Android
  Apps, Buy Android Widgets, Latest Android Apps,
  etc.

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Which Domain Name to buy?

• 1. Rising trend is to buy Top level domains like
  .com, .net etc. even for local SEO
• 2. Google Webmasters allow geo targeting. Any
  domain can be targeted in specific region
• 3. Overall, local domains are easy to rank within
  that specific geographic region e.g. domain.nl is
  easy to rank in Google.nl than domain.com

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Sub-domains Vs Sub-directory
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WWW vs non-WWW?

• Your website can be accessed with or without WWW.
• This can cause duplicate content issues
• 2. It is preferred to set this option from Google
  Webmasters account.

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Ensure Proper Google Indexation?

• Huge indexation
  can cause
  crawl
  delays, especially
  crawling of valuable
  
  data. Use robots.txt
  to block unwanted
  
  Magento data

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URL Rewrites Products and Categories

1. You can set custom URLs for each Magento
   Category, Page and product

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Improving Search Results with Schema Tags

1. Structured data, schema tags allows you to
   cummunicate with search engines and tell them
   more information about something
2. For example, if you want to tell search engines
   who is the author of content, add reviews, what
   is the size of video file, what is the movie
   about etc.

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Example of Schema tag

1. This div contains different itemscope tags which
   tell search engines that this div is a trailer
   of a science fiction movie Avatar, whose director
   is James Cameron

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Pagination

1. By using relnext and relprev we can tell
   search engines which page to serve users, see
   example

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Internationalization, Multi-Language

• By using relalternate hreflangx we can
  tell search engines which language they should
  serve to users based on their region, see
  example
• Example To tell Google that de.domain.com is
  Dutch-language equivalent of the English page, do
  the following
• In the HTML ltheadgt section of http//www.domain.co
  m/, add a link element pointing to the Dutch
  version of that webpage at http//de.domain.com/,
  like this
• ltlink relalternate hreflangde
  hrefhttp//de.domain.com/ /gt

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And Many More

• Read more on following points
• Sitemap for Mobile
• Video Markup and Sitemap
• Making AJAX Content Crawalable
• Data Highlighter
• Removing Content Duplications
• Click here http//www.fmeextensions.com/blog/adva
  nce-magento-seo
• f) XML Sitemaps
• g) Website Coding and Load Time
• h) Keyword Optimization
• i) Robots, Canonicals and Meta Tags

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Thank you

• If you have found this useful,
  please like us on Facebook
• https//www.facebook.com/FMEMagentoExtensions

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