ARCS Model

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ARCS Model

• John Keller
• Florida State University

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ARCS Model

• Attention - arouse and sustain curiosity and
  interest
• Relevance - connect instruction to important
  needs and motives
• Confidence - develop a positive expectancy
  for success
• Satisfaction - manage extrinsic and intrinsic
  reinforcement

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Attention
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Perceptual arousal

• Gain and maintain student attention by the use
  of novel, surprising, incongruous, or uncertain
  events in instruction.

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Humor
User Friendliness
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This is an exercise but try taking it like a quiz
to test your understanding.
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Puzzle
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Dress up like a character from the period being
studied.
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Inquiry arousal

• Stimulate information-seeking behavior by
  posing, or having the learner generate, questions
  or a problem to solve.

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Suppose you found yourself needing to have the
following information
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The Challenge

• Find five different ...

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Check the three different clues for finding
information using this tool!

• 1 ...
• 2 ...
• 3 ...

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Variability

• Maintain student interest by varying the elements
  of instruction.

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Use varied media formats
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CDT
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Relevance
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Familiarity

• Use concrete language, and use examples and
  concepts that are related to the learners
  experience and values.

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Begin the lesson with an example of a dilemma
that may be common to students experience, such
as choosing which movie to see on Saturday night.
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Learning TipThese questions are like those you
will be required to answer on the quiz next week.
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You may recall from the last lesson that the
indexing terms...
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Goal Orientation

• Provide statements or examples that present the
  objectives and utility of the instruction, and
  either present goals for accomplishment or have
  the learner define them.

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Provide the behavioral objectives for the lesson.
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In this lesson you will learn how to use the
on-line catalog.
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Here are some practice items. Can you get six
out of eight?
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Motive Matching

• Use teaching strategies that match the motive
  profiles of the students.

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• Try to answer the following questions without
  looking back at the previous section. If you can
  do it, you are ready to take the quiz.

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Here are some practice items. Can you get six
out of eight?
How many did you get right?
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Confidence
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Expectancy for Success

• Make learners aware of performance requirements
  and evaluative criteria.

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Match the test items with the behavioral
objectives!
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Challenge Setting

• Provide multiple achievement levels that allow
  learners to set personal standards of
  accomplishment, and performance opportunities
  that allow them to experience success.

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Contracting
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How many problems do you think you will get right
on this quiz?
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If you missed any of the study problems, or are
still not too confident about this material, it
is worth the time to review the lesson until
you do feel well prepared.
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Congratulations on doing so well with the
problems. If you missed any, then figure out why
you made a mistake. As soon as you understand
you errors, then continue on!
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Attribution Molding

• Provide feedback that supports student ability
  and effort as the determinants of success.

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Look at the examples above and test yourself to
see if you understand the concepts involved. If
you have applied yourself to these examples and
explanations, then you should do well on the
study problems.
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If you understand the exercise problems and
answer them correctly, you should have no problem
with the quiz!
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Satisfaction
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Natural Consequences

• Provide opportunities to use newly acquired
  knowledge or skill in a real or simulated setting.

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Correlate library assignments with the curriculum
used in the classroom!!!
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Use simulations and games
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Positive Consequences

• Provide feedback and reinforcements that will
  sustain the desired behavior.

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Make the feedback IMMEDIATE
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CDT
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Equity

• Maintain consistent standards and consequences
  for task accomplishment.

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Match the behavior objectives with the expected
outcomes.
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Use as a Guide!!!

• Required courses - Attention and Relevance
• Survey courses - Relevance and Satisfaction
• Technical courses - Confidence
• Information Design???

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Information Design

• Attention
• Relevance
• Confidence
• Satisfaction