HST 290: History of Advertising

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HST 290 History of Advertising Consumer
Culture in the U. S.

• Dr. Tammy Stone-GordonMs. Sue Cody
• Fall 2007
• Course Guides
• Library Home/Research Guides/History/

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Primary Sources

• Dairies, journals, other writings of players
• Eyewitness/Observer accounts
• Memoirs, autobiographies (written later)
• Official documents
• Images, Artifacts
• Ads!!

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Bibliographies

• Information Sources in Advertising History
• REF HF5811 .P64
• Index by topic, e.g. War advertising
• References in books articles

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Library Catalog WorldCat

• Standard Subheadings
• Correspondence
• Diaries
• Personal narratives
• Pictorial works
• Sources
• See guide for others

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Library Catalog WorldCat

• Look for items not tagged as primary source
• Primary documents may be included in secondary
  sources (esp. ads)
• Eyewitness authors may not be tagged as sources
• Check publication dates, e.g., Consumer Problems
  in Wartime

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Primary Source Periodicals

• NYT Archive has ad search
• Print periodicals indexes do not index ads
• Readers Guide (1890-2001) Business Index
  (1958-1996)
• See the list of pre-1970 popular magazines.

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Free Web

• See the course guide
• Librarians Index to the Internet
• Internet Archive
• Google Images

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