Presentacin de PowerPoint

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Corporate PresentationWinche Redes Comerciales
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• Introduction

• Mission Vision

• Services

• Value Proposal

• What do we know about the Point of Sale?

• Who do we visit?

• Hardware and Software system

• Structure

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Introduction

• At Winche we are experts in task force.
• We offer outsourcing services in the area of
  trade and Visibility management
• We guarantee cost reduction, flexibility and
  specialization in trade and merchandising
  management

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• Introduction

• Mission Vision

• Services

• Value Proposal

• What do we know about the Point of Sale?

• Who do we visiting?

• Hardware and Software system

• Structure

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Mission and Vision
MISSION
VISION

• To provide outstanding sales force services
• To create added value in every contact with the
  trade and transfer it to the chain shoppers,
  consumers, trade and suppliers
• To provide our clients with the best team and
  tools to increase proximity with the trade

• To consolidate our company as the sales
  outsourcing leader.
• To achieve strong and sustainable growth based an
  flexibility, innovation, professionalism and
  specialization.

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• Introduction

• Mission Vision

• Services

• Value Proposal

• What do we know about the Point of Sale?

• Who do we visit?

• hardware and Software system

• Structure

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Outsourcing of the sales force
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• Total or partial outsourcing of the sales force
• Experts in every industry and distribution
  channel
• Reinforcement for launching campaigns, promotions
  and merchandising in general
• Trade in uncommon distribution channels
• Support tool for the internal sales force.
• Emphasis in visibility, volume of sale and
  distribution of the product/service

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Visibility Management
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• Receive and transfer orders from the client
• Improvement of presence, SKUs and transfer orders
• Supervision of cluster per chain and POS
• Knowledge of the best shops to visit, in order to
  obtain the highest profit from the resources
  invested
• Supervision of prices, facings and corporate
  displays (PLV) of the client and its competitors
• Supervision of stock levels to avoid out of stock
• Negotiation, Assembly and Maintenance of the PLV
  materials

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Store Audit
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• Market investigation tool used to X-Ray all the
  measurable parameters of the clients stores and
  distribution.
• The service to the client
• Fulfillment of trade rules
• Fulfillment of procedures
• Knowledge of the product / service
• Presentation of the products / services and
  articles
• Brand recommendations

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• Introduction

• Mission Vision

• Services

• Value Proposal

• What do we know about the Point of Sale?

• Who do we visit?

• Hardware and Software system

• Structure

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Value Proposal

• Specialization
• ... On trade, time optimization, and routing
• Flexibility
• ... In size, territory coverage and temporality
• Standardizing or modelling of the trade
  process
• Accessibility of experts at a competitive
  price
• Fast response to the sales force demand
• Deep knowledge of the distribution channel
• Up to date knowledge of the competitors steps
  and current situation

Strategic alliance Exclusivity
Confidentiality
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Value Proposal

• Complete recruitment of candidates
• Possible turn over on behalf of Winche
• Guarantee of number of visits per day
• Recovery of failed visits with extra personnel
• PDA and own software system
• Customized Warning System
• Optimized route planning of mileage and
  overnights
• Updated database with potential opportunities
  of action

Strategic alliance Exclusivity
Confidentiality
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Why consider outsourcing ?

• Specialization
• Geographic Coverage
• Economies of scale
• Flexibility
• Opportunities in the Points of Sale
• Modelling of the trade process
• Channel knowledge
• Availability of experts at a lower cost

Strategic alliance Exclusivity
Confidentiality
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• Introduction

• Mission Vision

• Services

• Value Proposal

• What do we know about the Point of Sale?

• Who do we visit?

• Hardware and Software system

• Structure

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What do we know about the point of sale?

• Number of shops per distribution chain
• There location and the best way to adapt them
  to the routing system
• Ideal frequency of visits in each shops
• Ideal days to make the visit

• Who is in charge of each section of the shop
• Square footage of every shop to visit
• Shelf, gondola-end, extra-placement and
  visibility management in general
• Possibilities of taking orders
• Supply chain model of each distribution chain

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• Introduction

• Mission Vision

• Services

• Value Proposal

• What do we know about the Point of Sale?

• Who do we visit?

• Hardware and Software system

• Structure

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Who do we visit?

• Supermarkets and hypermarkets
• Drugstores and Pharmacies
• Hardware stores
• Perfumeries and cosmetics

We visit more than 50.000 shops and make more
than 150.000 effective visits per year

• Foodservice channel
• Drugstores and pharmacies
• Stationery stores
• Bank Branches
• Kioscos
• Gas Stations

Many national and multinational brands already
trust Winche
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• Introduction

• Mission Vision

• Services

• Value Proposal

• What do we know about the Point of Sale?

• Who do we visit?

• Hardware and Software system

• Structure

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Hardware and Software system

• We count with the best technology in management
  and control
• Customized PDA and software for each client and
  data transfer through GPRS.
• This technology also allows us to obtain the
  highest levels of optimization and routing

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Hardware and Software system
Route optimization system
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Hardware and Software system
Route optimization system
Aspects taken into account when optimizing the
routes

• Type of POS
• Frequency of visits
• Time per visit

• Geographical location of the POS
• Particularities of the route

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Hardware and Software system
E-mail Warning System
Adaptable for each client

• Adaptable for all data taken at the POS
• Prices, presence, facings, PLV own/competitors,
  ...

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Hardware and Software system
Photographic Gallery
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Hardware and Software system
Reporting System


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Hardware and Software system
Reporting System
Store Audit
This report, is adapted to each client, allows a
maximum level of control over the activities
It also allows us to filter by zone, chain,
channel, category, cluster,
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Hardware and Software system
Reporting System
Store Audit
It allows us to see the competitors steps,
seasonality, share,
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• Introduction

• Mission Vision

• Services

• Value Proposal

• What do we know about the Point of Sale?

• Who do we visit?

• Hardware and Software System

• Structure

• One of our many experiences

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Structure
Coverage in Spain and Portugal (including
Baleares and Canarias)
Delegations at

• Barcelona
• Madrid
• Valencia
• Sevilla
• Bilbao

• Mallorca
• A Coruña
• Las Palmas de GC
• Zaragoza
• Portugal

Commercial Network

• 120 salesmen and visibility experts

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