Discovering Whats Next: The Power of Community Connections

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Discovering Whats Next The Power of Community
Connections

• The Library Experience Older Citizens Grant
• Carol Greenfield, Consultant, LFF
• May 19, 2004

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Planning Begins

• Formation of a Planning Group
• Creating our Brand
• Testing some program ideas

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Creating Our Brand
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Testing Some Program Ideas Our First Library
Forum
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Planning continues

• Library Forums
• Transition Talks
• DWN Film Club
• Hands on Workshops
• Special Programs Looking (after) Yourself After
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Partnerships Our Relationships are Expanding
Arts Organizations
Banks
Schools
Colleges
Community Organizations
Discovering Whats Next
Health Care Organizations
Newton Free Library
Retail Businesses
City Government
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Publicity Grassroots Marketing Media Relations
Cable TV
Leafleting
Viral Marketing Virtual
Community Bulletin Boards
Viral Marketing Real
Radio
Partner Promotions
On the Web
Working with The Press
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Informal Evaluation How do we know its working?

• Standing room only
• Comments like you have great PR
• People stepping forward to help
• People thank us for doing this
• Speakers hear about it from their clients
• People ask for more time at end of forums
• We feel the buzz

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Tips from the field

• It takes a villagedont go it alone
• Create a brand at the start and maximize its use
  it helps your partners promote what you do
• Listen, listen, listenboth to community partners
  and participants
• The media want/need your information
• Dont miss an opportunity to market your program
  before, during and after.