Progress To Date

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A typical mid-size village is small, rural with
sub-standard access to basic services and products

• Total Population 6200
• Main Occupation Agriculture 60
• Literacy rate 52
• Average Electricity/day 3 hrs.
• Households Electrified 26
• Telephone penetration 12
• Bank Accounts 10
• Loan defaulters 60

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An average rural household earns 50 per month

• Average Income 50 per month

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Rural India remains a largely untapped market
serviced by intermediaries that add no value

• Villages across India 611,000
• of medium villages 100,000
• Average of households 1000
• Aggregate Product Spend 8B/yr
• Aggregate Services Spend 7B/yr

Opportunity 10B - 12B/per year
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Our Value Proposition

• Drishtee provides a lower cost, efficient, direct
  delivery network creating cost and time savings
  for the villagers.
• Drishtee generates employment opportunities for
  rural entrepreneurs targeting women
• Drishtee provides a cost effective channel for
  enterprises to sell products and services.

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We connect to our consumers through a kiosk owned
and operated by a village entrepreneur
Current Process
Our Solution
Designed for multiple services products
Buy or Sell Products Services
The only Link
Government
Villagers
Manufacturers/Service Providers
Villagers
Middlemen
Information provider
Business
Information
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Service category
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The Need
Scalable
Less Scalable
Least Scalable
Perceived Va l u e of n e e d
Comprehensive Health Care
Vocational Courses
Agri
Govt Service
Banking
Access to Mkt
BPO
Basic Computer Education
Health Consultation
Water for Agri
Electricity
Water for Drinking
Frequency of need
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Traditional model of rural commerce
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Rural e-commerce model
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Our Presence Drishtee 2007 (2200
Kiosks)Target 2009 10,000 Kiosks
Uttar Pradesh (23 Districts)? 1. Bareilly 2.
Meerut 3. Saharanpur 4. Shahjahanpur 5.
Sitapur 6. Sultanpur 7. Kannauj 8. Allahabad 9.
Barabanki 10. Bijnoor 11. Farrukhabad 12.
Hardoi 13. Muzaffarnagar 14. Pilibhit 15.
Raibareilly 16. Pratapgarh 17. Rampur 18.
Unnao 19. Basti 20. Etah 21. Aligarh 22. Agra 23.
Mathura
Assam (17 Districts)? 1. Barpeta 2. Bongaigaon 3.
Darang 4. Golaghat 5. Kamrup 6. Kokarajhar 7.
Lakhimpur 8. Morigaon 9. Nagaon 10. Nalbari 11.
Sibsagar 12. Sonitpur 13. Dibrugarh 14.
Dhemaji 15. Jorhat 16. Karbi Anglong 17. Tinsukhia
Bihar (1 District)? 1. Madhubani
Haryana (9 Districts)? 1. Sirsa 2. Fatehabad 3.
Hissar 4. Jind 5. Panipat 6. Sonipat 7. Karnal 8.
Kaithal 9. Kurukshetra
Madhya Pradesh (1 Distrcit)? 1. Dewas
Orissa (8 Districts)? 1. Cuttack 2. Keonjhar 3.
Khurda 4. Puri 5. Sundargarh 6. Navrangpur 7.
Koraput 8. Jagatsinghpur
Tamil Nadu (3 Districts)? 1. Kanchipuram 2.
Thiruvallur 3. Vellore
Chattisgarh (1 District)? 1. Bilaspur
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What Next....

• 2000 kiosks today
• 10,000 in 2009
• Potential revenues of 5 Million
• New critical products 10
• Reach to rural India 15M
• Projected savings for rural India per year 600M
• Developing State-of-the-art Rural Distribution
  and Servicing Network
• Converting Indian Villages into Drishtee Model
  Villages

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Servicing Network
?
VRC
Micro-Enterprise loans
RRP
RWP
Block/Tehsil presence
Service and Product supply servicing
Drishtee Village
RRP
?
TSC
VRC
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March 2007
Model Village
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A Model Village
A Model Village is any village which has used
internal resources in a sustainable way to
provide its citizens with basic infrastructure
services. A Village in which talent can flourish
and a market can grow. The model village is one
which is poised to enter the fast paced global
economy and compete with other communities in it
niche areas of skill and productivity.
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Components of Drishtees Model Village

• Village Company A for profit company formed by
  the members of the village community whos goal
  is to provide basic infrastructure services to
  the village population while producing returns to
  the investors.

• Stand alone services Business started by
  entrepreneurs within the village that fill a
  demand within the village. The number, products
  and support received from Quiver for these
  services will vary by village

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Model Village
Other Micro Entrepreneurs closer to residential
clusters
Rural Households and equity owners in the village
company
Micro Enterprises owned by villagers and
supported by the village company
Village Mall common resource center. Owned by
Village company
Our Interest - Stake in the Village
Company - Franchisee license model for other
verticals - Revenue sharing with Micro
Entrepreneurs
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The Way Forward
Model Village 5 year plan - 100 Model Villages,
600,000 live impacted. Research and
Development of detailed Model Village
plan Complete pilot programs for water,
electricity, BPO and MFI Review and confirm
assumptions Identify 100 model village sites
(within the network) Realization of pilot Model
Village Launch pilot Model Village Refine and
finalize Model Village operation and launch
plan Model Village sensitization and site
selection Role detailed Model Village concept
out to top 10 of 10,000 Kiosk owners Select
10 of top Kiosk for location of Model Villages
Large Sale Model Village realization Launch
Model Villages in selected locations
2007
2008
2009
2010-2012
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Awards Recognition at each step gave us extra
confidence
World Economic Forum's Technology Pioneer in 2007
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Learnings

• Entrepreneur Key to model
• True Entrepreneur in Village not Initial
  Mover, not Can Afford to Pay
• Natural rural entrepreneurs have huge
  psychological barriers
• The value of the Kiosk would be maximum for them
• They can reach out to villagers who are otherwise
  inaccessible
• Sustainability is the key for growth
• Services are the key to sustainability
• Services should impact present concerns to become
  compelling applications
• Scalability is necessary for minimizing margins
  and maximising returns
• ICT is a tool and not an end for rural
  development
• It is not a vertical but a horizontal which can
  impact each sector

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R U R A L S E R V I C E P R O V I D E R
SERVICE PROVIDERS REACHING OUT SEPERATELY
R U R A L T A R G E T U S E R S
GOVERNMENT
HEALTH
NETWORK ADMINISTRATION GOVERNMENT
RELATIONSHIP SALES EXPANSION
NEED ASSESSMENT IDENTIFICATION SEGMENTATION DESIGN
DELIVERY PROMOTION IMPACT ASSESSMENT CUSTOMER
CARE
NETWORK MANAGEMENT DEPLOYMENT SENSITISATION SERVIC
E DEVELOPMENT BUSINESS MODEL KIOSK
FINANCE REVENUE SHARING CALL CENTER
SUPPORT VENDOR MANAGEMENT
EDUCATION SERVICES
IS NOT A VIABLE PROPOSITION
AGRICULTURE SERVICES
COMMUNICATION SERVICES
COMMERCIAL SERVICES
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India lives in Villages......
DRISHTEE Connecting India Village by Village
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Thank you .......