Module 4: Deployment

1
Module 4 Deployment Support for Deployment
2
Overview

• Where We Stand Today in Terms of Deployment
• Deployment Coordination and Issues
• Federal 511 Support Assistance Program
• Marketing and Outreach Support
• Operating, Marketing, and Managing 511 Services

3
Where we stand today?

• Operational 511 services
• Cincinnati/Northern Kentucky area
• State of Nebraska
• State of Utah
• I-81 Corridor in Virginia
• State of Minnesota
• State of Arizona
• Orlando I-4 Region in Florida
• 15-20 states developing plans for statewide
  and/or regional 511 systems
• Deployment Goal
• Majority of Americans have access to 511 by 2005

4
511 Deployment Status
511 Live
as of December 13, 2002
511 Assistance Funding
Live Assistance Funding
No Activity
D.C.
Alaska
Puerto Rico
Hawaii
5
National Deployment Coordination

• Guidelines - YES!
• Basic, Additional Local Options Premium
  Services YES
• Local Features YES To Reflect
• Unique local characteristics and demographics
• Available modes of transportation
• Types of urban/rural facilities users will
  encounter
• ADA Compliant - YES

6
National Deployment Coordination

• Marketing and Outreach Support -YES
• 511 branding
• 511 marketing took kit
• 511 market research to gain input from
  consumers
• Outreach at trade shows and professional
  association meetings

7
Federal 511 Support Assistance Program

• The Basics
• Up to 100,000 available to each State
• To accelerate the implementation of 511
  nationwide
• Contact Bob Rupert, 202-366-2194 and
  robert.rupert_at_fhwa.dot.gov
• 511 Model Deployment Program
• To advance the state of the practice
• Peer-to-Peer Program
• Deployers providing free advice to agencies
  planning 511

8
Coalition Marketing andOutreach Support

• Objectives
• Raise Awareness among implementers and users
• Support Deployers marketing efforts
• Leverage Resources of Coalition members
• Audiences
• Deployers
• Public transportation agencies, Private sector
  vendors
• Communications intermediaries
• Professional associations, News media (primarily
  trade press), Federal field staff
• Consumers or end-users
• Deployers will market to consumers

9
Coalition Marketing and Support to Deployers

• Available to Deployers
• 511 Logo for National Identity
• Illustration Artwork
• Bus and Train Ads
• Marketing Network
• Marketing Toolkit

10
511 Logo in Use

• Brochure
• Exhibits
• Road signs
• Launch events
• Consumer material
• Websites
• The media

11
Launch Events
12
Consumer Materials
Business Card
Bumper Sticker
13
Awareness Raising Speakers, Exhibits and
Materials at Conferences

• ITS World Congress Oct. 03
• NENA June 03
• CTIA Mar. 03
• Natl League of Cities Dec. 02
• APTA Sept. 02
• NTPAW Aug. 02
• AASHTO Regional Meetings 02
• ITSA May 02
• APTA Bus May 02
• TRB Jan. 02, 03
• 511 Mar. 02
• AASHTO Dec. 01