Influencing Travel Behaviour

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• Influencing Travel Behaviour
• Making Sustainable Transport Work
• Paul Tucker
• ITB Regional Programme Manager
• (Mids SW)

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Agenda

• ITB Programme Background
• ITB Programme Structure
• Travel to Work workstream
• Voluntary Travel Plans
• Development Control Travel Plans
• Travel Plans of the Future

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The HAs Sustainable Travel Agenda

• 2004 MMS reports
• Soft (smart) measures
• DfT acceptance
• Dedicated HA resource created
• Workstreams

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What is a Travel Plan?

• A Travel Plan is a package of measures aimed at
  promoting sustainable travel within an
  organisation , with an emphasis on reducing
  reliance on single occupancy car travel
• Public transport initiatives
• Car sharing
• Cycling / walking incentives
• Alternative work practices
• Car park management strategy

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Travel to Work workstream

• Business Plan targets
• 2005/6 (3) 2006/7 (8) Voluntary sites
• Large existing developments
• Near congested parts of the network
• Make business case / secure high level buy in
• LA support

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Voluntary Travel Plan Schemes

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  Staff/ Companies
• Solent BP Whiteley M27 3000 59
• Cribbs Causeway Bristol M5 3000 150
• Barclaycard Northampton A45 3000 1
• Grove Park Leicester M1 3000 17
• Cornwall College A30 10500 1
• Birmingham Business Park M6 5000 25
• Northampton Hospital A45 3000 1
• Cambridge Science Park A14 5000 71
• Team Valley Gateshead A1 17000 500
• Fifth Avenue Gateshead A1 2000 14
• Surrey Research Park A3 1600 10

05/06
06/07
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Barclaycard

• HQ building 2 miles from Northampton town centre
• Accessed from A45 severely congested at peak
  periods
• 3,000 employees
• Only 2,200 parking spaces

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Barclaycard (measures)

• Car share database
• Car park management strategy
• Peak hour (dedicated) bus service
• Personalised journey planning
• Cyclists changing facilities
• Staff commuter centre / focus groups
• A45 HOV initiative
• Baseline monitoring
• Set targets

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Barclaycard (results)

• Sovs 73 (May 2006)
• Sovs 63 (May 2007)
• Car sharing 17 (May 2006)
• Car sharing 24 (May 2007)
• No change cycle / walk / bus
• Remedial measures

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Travel Plan Benefits

• Improved site access
• Fewer delays / better timekeeping
• Improved staff retention (reduced recruitment
  costs)
• Improved local air quality
• Health benefits
• Parking management revenue

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Travel Plan Financial Savings

• Each 1 spent on soft measures could produce
  benefits of about 10 on average, and
  considerably more in congested conditions
• Astra Zeneca estimates the annualised cost of
  surface car parking (including installation, use
  maintenance) to be about 400 per space
• Derriford hospital estimate that they generate
  approx 420k per year through charging staff and
  visitors for parking (staff are charged 50p per
  day)
• HA research

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Development Control Travel Plans (1)

• Count towards HA Business Plan Target
• Policy Background
• - DfT Circ. 02/2007
• - Guidance on Transport Assessment 2007
• PPG 13 2001 set scene

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Development Control Travel Plans (2)

• PPG 13 Paragraph 90
• Where travel plans are to be submitted
  alongside a planning application, they should be
  worked up in consultation with the local
  authority and local transport providers. They
  should have measurable outputs, which relate to
  targets in the local transport plan, and should
  set out the arrangements for monitoring the
  progress of the plan, as well as the arrangements
  for enforcement in the event that agreed
  objectives are not met

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Development Control Travel Plans (3)

• New DfT guidance (2008) - Using the Planning
  Process to secure Travel Plans
• Updates earlier guidance of 2002
• Targeted at Local Authorities, developers and
  consultants
• CLG endorsed
• Detailed commentary on
• - data collection
• - target setting
• - monitoring regimes
• - enforcement mechanisms
• Compendium of case studies
• Travel Plans S106 agreement or planning
  condition

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Turning Policy into Reality.Blythe Valley

• Challenge
• Located near M42 Junct 4
• Lacked any monitoring or enforcement regime
• Serious threat to M42 journey reliability

• Solution
• Travel Plan Monitoring Strategy, review process
• Parking, Bus Priority, walking, cycling, PJP
• Set Maximum Traffic Generation Limit of 1,740
  vehicles per hour
• Controlled Signals on egress to the site to
  protect M42 J4
• Enforcement Mechanism - Solihull MBC will install
  additional signals
• Secured via signed S.106 agreement

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Travel Plans of the Future

• Move towards the provision of real time travel
  information
• Links from company websites to - Traffic England
  / Transport Direct
• Greater promotion of HAIL
• Live CCTV images accessible from NTCC
• Stagger journeys / peak spreading
• Impact of road pricing!