Unit 7 The European Travel Market

1
Unit 7The European Travel Market

• Understand the factors determining the appeal of
  leisure destinations in the
• European travel market

2
Connector

• Make a list of four European destinations such as
  Cities, Winter Sports and Seaside resorts. Why
  would you like to visit, and what appeals to you?

3
Big picture

• You will understand what factors contribute to
  the appeal of destinations and appreciate the
  diversity of tourism products on offer in Europe.

4
Outcomes

• You will all be able to complete P2
• Most will be able to complete M1
• Some will be able to complete D1

5
Factors of appeal

• Consider the factors that make a destination
  appealing to tourists and what makes tourists
  want to visit the particular destination.
• How many factors of appeal can you think of that
  makes a destination appeal to tourists?

6
Accessibility

• It is possible to access any destination, but if
  it takes a long time to get there or many changes
  are involved the destination will not be
  appealing to tourists unless other key factors
  exist.
• How many methods of transport can you think of to
  get to Paris from London?

7
Cont

• Continental Europe is very accessible for British
  people wanting to enjoy a short holiday, a visit
  to friends and relatives or a business trip.
• Air travel is the most popular way for British
  people to travel to destinations within Europe.

8
Geographical features

• An areas topography can play an important part in
  its appeal to tourists. Europe has a wide
  variety of geographical features that are
  appealing to tourists
• Oceans
• Seas

9
Cont

• Coastline
• Mountain ranges
• Inland waterways and rivers
• Lakes
• A destinations climate has a direct influence on
  its appeal to visitors.
• http//www.worldbook.com/wb/Students?content_sp
  otlight/climates/european_climate

10
Which country?
11
Attractions

• Natural
• built e.g. leisure parks
• Museums
• art galleries

12
Cont

• historic buildings
• nightlife
• entertainment

13
Cultural

• lifestyle characteristics
• signature food and drink
• main religion and the behavioural considerations
  for visitors, e.g. dress code

14
Cont

• cultural events

15
Economic

• availability of low-cost travel options, e.g.
  budget airlines
• impact of rate of exchange

16
Cont

• cost of staying in destination
• perceived value for money

17
Which country?
18
France

• What do we already know about France?
• Everyone is to say ONE thing!
• Now lets watch this video
• http//www.youtube.com/watch?v7zRT1e6JlpA

19
Activity

• Read the extract underlining where you see
  information on the appeal of the destinations.
• Then answer the questions!

20
Extension

• Answer the following questions!

21
M1

• Explain how the different factors of
• leisure destinations appeal to different
• types of customers visiting the European
• travel market.

22
What to do

• M1 naturally progresses from P2
• Use these guidelines and example to help you
  complete M1.

23
D1

• Give detailed and realistic recommendations how
  a European
• destination could increase its appeal for
• different types of customers.

24
What to do

• You must choose one of the destinations that you
  have examined in P2 and M1.
• You should recommend how the destination could
  appeal to a different type of customer than it
  does currently, therefore increasing its overall
  appeal.