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Car Clubs Seminar

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Ensures competition and comparison of performance. Generic marketing necessary. Marketing (1) ... 'Credit squeeze moves car clubs into top gear' 24/08/08 ... – PowerPoint PPT presentation

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Title: Car Clubs Seminar


1
Car Clubs Seminar
 
  • 24th September 2008
  • Westminster City Hall

2
The Mayors Transport Priorities
  • Mayors Goals
  • The continued economic development of London
  • Safety and security on the transport system
  • Fairness for all users
  • Measures to mitigate and adapt to climate change
  • A better quality of life
  • Cross-cutting delivery themes
  • Value for money
  • Working in partnership

Car Clubs
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3
Car Clubs Funding Overview (1)
Bidding guidance advised 500k available
4
Car Clubs Funding overview (2)
  • Funding provided for introduction of over 500
    bays
  • New on-street bays for the first time in Barking
    Dagenham, Croydon, Haringey, Hillingdon,
    Kingston, Lewisham Waltham Forest
  • Ambitious roll-out plans supported where clear
    timetable and supporting policies/activities in
    place (e.g. Westminster and Southwark)
  • Support formultiple vehicle bays, social
    inclusion, interchange, retail sites, provision
    of bike stands alongside new bays and
    research/best practice

5
Single vs multiple operator issues
  • Single
  • One contract for borough
  • Residents assurance that if one vehicle is not
    available next nearest belongs to same operator
  • Need to ensure suitable performance criteria and
    contract arrangements
  • Enables single partnership marketing
  • Multiple
  • Multiple contracts for borough
  • Residents have choice of operator and fleet
  • Ensures competition and comparison of performance
  • Generic marketing necessary

6
Marketing (1)
7
Marketing (2)
TfL-led campaign planned for later this year with
one inner and one outer London borough (where
there are currently relatively high numbers of
vehicles but low levels of use). Pre-curser to
proposed wider campaign in 2009/10.
Credit squeeze moves car clubs into top gear
24/08/08
8
Signs and road marking approvals
9
Other matters
10
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