Presented April 19, 2005

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• Presented April 19, 2005
• At Danville Community College
• Danville, Virginia

Michael Simmons, author The Student Success
Manifesto CEO of Extreme Entrepreneurship
Education Corp.
Ryan P. M. Allis, authorZero to One Million
CEO of Broadwick Corp. and Virante, Inc.
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What Will Your Epitaph Say?
Anyone Can Make It

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You Only Have One Shot
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What Will Your Epitaph Say?
Anyone Can Make It

• Over 50 of all CEOs of Fortune 500 companies
  had C or C- averages in colleges.
• Sixty-five percent of all U.S. Senators come
  from the bottom half of their school classes.
• Seventy-five percent of U.S. presidents were in
  the lower-half club in high school.
• There is no correlation between high SAT scores,
  good grades, and money according to the research
  done for Thomas Stanleys book, The Millionaire
  mind.

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What Will Your Epitaph Say?
Anyone Can Make It

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Fail Your Way to Success
Two Examples of Failures Edison failed over
10,000 times before finally inventing the light
bulb. Edison did not see these as failures,
however. He saw them as successes. On the 4,531
try to find a proper filament for the light bulb,
Edison did not see himself has having failed
4,530 times. He reframed the situation so that to
him. He had successfully eliminated 4,530
possibilities, refining and narrowing his search
as him proceeded, drawing him closer and closer
to his goal. Christopher Columbus big mistake
was that he was looking for a trade route to
India and accidentally bumped into Americalater
to become the richest and most powerful country
in the world.
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What Will Your Epitaph Say?
Fail Your Way to Success
Even if you do fail or make mistakes, you will
always be building your intangible assets that in
the long run will help you build your financial
and material assets.
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What Will Your Epitaph Say?
Anyone Can Make It

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You Only Have One Shot

• "If you had one shot, one opportunity, to
• seize everything you ever wanted. One
• moment. Would you capture it? Or just let
• it slip? Eminem

Well Guess What.
Source Metrotimes.com
You really do only have one shot and one
opportunity.
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Ryans Story

• An 11 year old on the west coast of Florida
• A 14 year old with a growing web site design firm
• A 16 year old disillusioned punk with red hair
• A 17 year old VP of Marketing of a company that
  went from zero to one million
• A 19 year old published author and CEO of a
  investor-backed software company
• A 20 year old CEO of a software firm with 1.2
  million in annual sales.

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Building a Company to 1MM in Sales

• Idea/Product Generation
• Idea/Product Evaluation
• Incorporation?
• Raising Funding Debt vs. Equity
• Market Positioning
• Becoming a Manager, Building Your Team
• Building Systems

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Three Steps to Succeeding in Life

• There are three steps to succeeding in life,
  however you define
• success
• 1. Know what you want in life. Know your end
  goals.
• 2. Write down your intermediate goals and a plan
  to reach these goals.
• 3. Review revise your plan monthly, keeping
  track of all setbacks and
• progress.

All success begins with something definite that
you fully intend to do. Success is a function of
definiteness of purpose. Napoleon Hill
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How to Succeed Financially
Two Factors Determine Whether You Become Wealthy
or Remain in the Middle Class

• How Much You Earn
• What You Do With Your Money After You Earn It
• Do you really want to become wealthy? Then you
  have to commit to using the
• excess money you earn to buy assets, rather than
  buying nice cars and
• vacations. Then use the cashflow from your
  investments to buy nice things.

The Rich build assets that through business
entities purchase other cash flow producing
assets. The poor spend their money on liabilities
and short-term pleasures, without any business
entity. Robert Kiyosaki
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Why This Matters
According to the United States Social Security
Administration, if you take any 1000 students and
follow them for 40 years until they reach
retirement age, you'll find the following
Wealthy 1
Financially Secure 4
Continue Workingnot because they want to but because they have to 5
Dead 36
Dead Brokedependent on their meager Social Security checks, relatives, friends, even charity for a minimum standard of living. 54
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Getting Out of the Rat Race
Take a long-term viewpoint to financial success

• Determine where you want to be in 20 years. Do
  you want to be living
• paycheck to paycheck or have the freedom to
  travel, take time off, and be with
• your family?
• If you want the latter, then follow these steps.
• Save as much money you can each month.
• Invest this money wisely, based on your current
  risk level. Look at stocks, bonds, mutual funds,
  real estate, or your own business.
• Start a 401(k) retirement savings plan as early
  as you can.
• Dont buy anything you cannot afford and always
  pay off your credit cards each month. Pay your
  bills promptly and monitor your credit rating.
• Once youve established a good credit rating (650
  or higher), as soon as you can afford it get a
  mortgage and buy your own home. Continuing to
  rent is like flushing money down the drain each
  month.
• Work intelligently and hard and pay off your home
  mortgage as quickly as you can.

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Becoming Wealthy

• Once you own your own home and your mortgage is
  paid off, youre
• out of the rat race and can begin acquiring
  wealth more rapidly if this
• is your goal.
• If becoming wealthy is your goal, here are a few
  ways to do it
• Invest in real estate. Buy properties you can
  either rent out or fix-up and sell at a higher
  price that what you paid.
• Start your own business. Raise debt or equity
  capital and build your own company or grow it
  organically through sales. Make your money either
  through the company profits or by selling your
  company after a few years.
• Invest in private equity and options. Although
  more risky, investors with a high enough net
  worth may wish to add investing in early-stage
  private companies through Venture Capital firms
  or investing in options to their portfolio.

What Do You Want Your Net Worth to Be in
2025? What Steps Are You Going to Take to Get
There?
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What Will Your Epitaph Say?

• We have one life to live. Each day, you make a
  choice to work
• hard toward your goals seeking long-term
  fulfillment or take the
• easy route seeking short-term pleasure.
• What do you want you gravestone epitaph to say
  about you?
• What do you want to look back on when youre on
  your death bed?
• ACTION 1 Take a minute to write down what you
• want your epitaph to say
• ACTION 2 Take a minute to write down
• any goals that you have set for your life.

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What Will Your Epitaph Say?

• We have one life to live. Each day, you make a
  choice to work
• hard toward your goals seeking long-term
  fulfillment or take the
• easy route seeking short-term pleasure.
• What do you want you gravestone epitaph to say
  about you?
• What do you want to look back on when youre on
  your death bed?
• ACTION 1 Take a minute to write
• down what you want your epitaph
• to say.

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What Are Your Goals?

• ACTION 2 Make a list of your goals.

• Big, Hairy, Audacious
• Specific /Measurable
• Time
• 1 Year
• 5 Years
• 20 Years
• Categories
• Money
• Health
• Brand / Reputation

• Set your goals high. Make your vision big. Aim
  for that big hairy audacious goal. Shoot for the
  starts and at worst youll land on the tree
  tops.

• Personal Development
• Personal Growth
• Network / Team

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Now Make It Real

• ACTION 3 Sign your sheet listing your goals.
• ACTION 4 By the end of this week, type up your
  list, print it
• out, and frame it.

Youve come a long way by writing down your
goals, but if you dont take the final step,
youll return to the everyday life youre used
to. But if you do take this last step youll
enter a new world, a world where dreams become
realities. Type it. Sign it. Frame it. Make it
Real.
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Recommended Books

• Rich Dad Poor Dad by Robert Kiyosaki
• Rich Dads Guide to Investing by Robert Kiyosaki
• The Tipping Point by Malcolm Gladwell
• Blink by Malcolm Gladwell
• The Idea Virus by Seth Godin
• New Venture Creation by Jeffrey Timmons
• Think and Grow Rich by Napoleon Hill
• The Commanding Heights by Daniel Yergin
• The Lexus and the Olive Tree by Thomas Freidman
• Zero to One Million by Ryan Allis
• The Student Success Manifesto by Michael Simmons

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What We Want You to Get From This

• Take a proactive role in planning, goal setting,
  and personal evaluation.
• Get out there and do it. Take the initiative and
  have a bias toward action. Get experience however
  you can, build your network, have confidence, and
  be in it to win.
• Write down your goals. Aim high. Shoot for the
  sky and youll land on the tree tops.
• Review revise your goals monthly, keeping track
  of all setbacks and progress.

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Recommended Books

• Rich Dad Poor Dad by Robert Kiyosaki
• Rich Dads Guide to Investing by Robert Kiyosaki
• The Tipping Point by Malcolm Gladwell
• Blink by Malcolm Gladwell
• The Idea Virus by Seth Godin
• New Venture Creation by Jeffrey Timmons
• Think and Grow Rich by Napoleon Hill
• The Commanding Heights by Daniel Yergin
• The Lexus and the Olive Tree by Thomas Freidman
• Zero to One Million by Ryan Allis
• The Student Success Manifesto by Michael Simmons

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The Key Message

• Youve got one life to live. Each day
• when you wake up make the
• decision to work toward your goals.

Take the red pill
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Recommended Books

• Rich Dad Poor Dad by Robert Kiyosaki
• Rich Dads Guide to Investing by Robert Kiyosaki
• The Tipping Point by Malcolm Gladwell
• Blink by Malcolm Gladwell
• The Idea Virus by Seth Godin
• New Venture Creation by Jeffrey Timmons
• Think and Grow Rich by Napoleon Hill
• The Commanding Heights by Daniel Yergin
• The Lexus and the Olive Tree by Thomas Freidman
• Zero to One Million by Ryan Allis
• The Student Success Manifesto by Michael Simmons

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Visit these sites

• Ryans Web Sites
• http//www.ryanallis.com Ryans personal web
  site
• http//www.zeromillion.com Ryans
  entrepreneurship resource
• http//www.intellicontact.com Ryans email
  newsletter software
• http//www.virante.com Ryans web marketing
  consulting firm
• Michaels Web Sites
• http//www.successmanifesto.com Michaels
  personal web site

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Any questions
Any Questions?
Youve got one chance, one opportunity to ask any
question youd like of Ryan and Michael on
anything related to business, entrepreneurship,
personal development, web marketing, or life in
general.
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Get The Books Today
Buy the books online at www.amazon.com
Zero to One Millionby Ryan P. M. Allis
The Student Success Manifestoby Michael Simmons
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About the Speakers

RYAN P. ALLIS
Ryan P. Allis, 20, is the author of Zero to One
Million, a guide to building a company to 1
million in sales. Ryan is also the CEO of
Broadwick Corp., a provider of the
permission-based email marketing software
IntelliContact Pro and CEO of Virante, Inc., a
web marketing consulting and search engine
optimization firm. Ryan is a junior economics
major at the University of North Carolina at
Chapel Hill, where he is a Blanchard Scholar.
Over the past four years Ryan has built three
businesses to 1 million or more in annual sales.
He started his first business at age 11.
MICHAEL SIMMONS
Michael Simmons has been a keynote speaker,
workshop facilitator, and panel participant on
the topic of youth entrepreneurship at
conferences from California to Washington D.C.
Michael a recent graduate of the the Stern School
of Business at New York University. Michael
co-founded his first business, Princeton
WebSolutions when he was sixteen years old.
Michael was the winner of three entrepreneur of
the year awards from NFTE, Fleet, and the
National Coalition for Empowering Youth
Entrepreneurship. He is the author of the Student
Success Manifesto.