Bioscoop 2004

1
Season 2008-2009
2
Concept

• New York Metropolitan Opera, live and in high
  definition quality on the big screen!
• Extended due to an already succesful run
• 10 performances, now in all Kinepolis movie
  theaters!

Ticket price 18 (including a voucher for a
drink) English subtitles for the Dutch speaking
part and French for the French speaking part
3
Unique experience for opera lovers

• Appreciation season 2007-2008
• 8,54/10 satisfaction score!
• 44 attend the event because its a performance
  of the Metropolitan Opera
• 98 say the performance meets the expectations
  and that he or she got excellent value for money
• 96 would recommend it to their friends

Source Exit polls Metropolitan Opera december
2007, Kinepolis
4
Who

• Season 2007-2008
• 7730 paying visitors!
• in 4 movie theaters during 8 sessions
• Season 2008-2009
• Estimation direct contact with about 30.000
  spectators

5
Who
lt15
16-25
26-35
36-45
46-55
gt56
Men
Women
4
1
2
2
3
4
family
1/month
several/6 months
1/6 months
lt 1/6 months
first time
1/week
several/month
Source Exit polls Metropolitan Opera december
2007, Kinepolis
6
When

• Sat 11/10 Richard Strauss Salome 19u00
• Sat 08/11 Adams Doctor Atomic 19u00
• Sat 22/11 Berliozs La Damnation de Faust
  19u00
• Sat 20/12 Massenets Thaïs 18u00
• Sat 10/01 Puccinis La Rondine 19u00
• Sat 24/01 Glucks Orfeo ed Euridice 19u00
• Sat 07/02 Puccinis Madame Butterfly 19u00
• Sat 07/03 Donizettis Lucia di
  Lammermoor 19u00
• Sat 21/03 Bellinis La Sonnambula 18u00
• Sat 09/05 Rossinis La Cenerentola 18u30

www.kinepolis.com ? events
7
Where

• In 10 Kinepolis movie theaters in Belgium
• Antwerpen
• Brussels
• Gent
• Hasselt
• Brugge
• Liège
• Kortrijk
• Braine
• Leuven
• Oostende

One room per complex except in Brussels ( 2
rooms)
8
Why?

• What can the event offer you?
• To link your brand/company to a new and unique
  experience
• Link with quality product
• Specific target
• Media exposure
• On site experience
• Direct contact with /- 3.000 opera-lovers/perform
  ance (season 08/09 30.000 visitors)
• National coverage 10 movie theaters

9
Mediaplan
800.000 guarantee
Budget 2009 based on ratecard 2008 1 radiospot
on Radio 1 with main sponsor and 3 co-sponsors
10
Promotion
Ad 2008-2009
Spot 2007-2008
11
Sponsoring Offer Opera in the cinema
12
Co-sponsors (3)

• Return
• Your logo on the mediacampaign
• Your advertising spot before Opera on big screen
• 150 free tickets to be consumed as desired
  (15/opera)
• Estimated value 160.000
• Field visibility tbd
• Sponsorbudget 20.000