3rd National Prevention Summit October 25, 2005 Washington, D'C'

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3rd National Prevention SummitOctober 25,
2005Washington, D.C.

• Dont Let Cancer Silence You A Case Study in
  Community-Based Efforts to Reduce Health
  Disparities
• Presented by
• Velonda Thompson, PhD

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Dont Let Cancer Silence You
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Improving Cancer Outcomes of African Americans in
Michigan (ICOAA) is

• A collaboration
• Faith Access to Community Economic Development
  (F.A.C.E.D.)
• The Michigan Department of Community Health
• A multifaceted programmed designed to mobilize
  African Americans in designing appropriate
  methods to promote a greater understanding of the
  disparity of cancer illness and death in the
  African American community.
• This initiative focuses on the five cities
• Detroit, Flint, Lansing, Pontiac, and Saginaw.

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IMPROVING CANCER OUTCOMES OF AFRICAN AMERICANS IN
MICHIGANLOGIC MODEL (2001-2006)

Initial Planning Group (2002)
Key Leaders
Community
Expanded Planning Group
Community Engagement
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ICOAA Purpose

• In each community, stakeholders have come
  together as Community Design Teams charged with
  developing interventions that achieve five
  primary goals
• Decrease myths about cancer in the African
  American Community
• Increase awareness about cancer in the African
  American Community
• Increase knowledge about cancer in the African
  American Community
• Increase communication about cancer in the
  African American Community
• Increase utilization of cancer screening programs
  in the African American Community

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Community Cancer Outreach Intervention

• Community Cancer Advocate model
• A 7-step process based on the recruitment and
  training of volunteers
• Implementation strategy focuses on engaging
  faith-based stakeholders throughout a given city.

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Community Cancer Outreach Intervention ADVOCATES
IN ACTION 7-STEP PROCESS

• Recruit Project Coordinator
• Staff
• Recruit Planning Team
• Community Stakeholders
• Recruit Implementation Team
• Volunteers
• Plan and Conduct Advocate Training
• Phase I - Planning
• Phase II - Conducting
• Implementing the Intervention
• Schedule Advocates to Intervention Activity

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Recruit Project Coordinator

• It is recommended that this position be filled by
  a paid staff member
• Role
• Organize and coordinate the work of the planning
  and implementation teams.
• Responsibilities
• Facilitate recruitment of planning team
• Schedule relevant planning meetings
• Follow-up on assignments between meetings to
  ensure timelines are met
• Identify cancer resources in the community

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Recruit Planning Team

• Community Stakeholders can be anyone or any
  organization (church, business, etc.) that is
  interested in being a community champion in
  spreading the word about disease prevention.
• Responsibilities
• Identify resources such educational materials and
  attendee giveaways that support the education
  intervention
• Recruit volunteers for advocate training
  (Implementation Team).
• Develop intervention budget (Identify sources for
  in-kind donations)
• Develops an intervention evaluation plan.

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Recruit Implementation Team

• The project coordinator and the planning team,
  recruits volunteers to participate in the
  Community Cancer Advocate Training.
• Recruiting Tips
• Develop recruitment flyer
• Each planning team member recruit volunteers
• Distribute flyers at community events

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SAMPLE ADVOCATE RECRUITMENT FLYER

• Free Community Cancer Advocate Training
• Sponsored by the
• Improving Cancer Outcomes for African Americans
  in Michigan
• Detroit Design Team
• Are you
• Interested in learning more about cancer?
• Apart of or starting a health ministry?
• Interested in the health of your community?
• Willing to inform your organization or church
  about cancer?
• If you answered yes to any of the questions
• then becoming a Community Cancer Advocate is
  right for you!
• Dont Let Cancer Silence You Call
  1-866-322-3301
• Help create cancer awaren11ess and action in our
  community!
• For more information
• Name ____________________________________________
  _____
• Address _________________________ Zip Code
  ______________
• Email ____________________________ Phone
  ______________

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Planning and Conducting An Advocate
TrainingPhase I (Planning)

• This phase is best when given a 60 day roll-out
  period.
• Planning Tips
• Select trainer
• Develop specific education presentation
• Develop trainers binders
• Secure training dates
• Determine menu for attendees
• Secure notebooks, pens and certificates for
  expected attendees (donated or budgeted?)
• Determine advocate appreciation awards

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Planning and Conducting An Advocate
TrainingPhase II (Conducting)

• Sample agenda
• Community Cancer Advocate Training
• February 23, 2005
• 6-800 pm
• Karmanos Cancer Institute
• Welcome and Introductions
  
• Review of Agenda
  
• About Community Cancer Outreach
  
• Project History
• Planning Team
• How Volunteers Can Help
  
• Outreach Presentation
  
• Review of Toolkit
  
• Materials
• Resource sheet
• Pre/Post test
• d. Material order form
• Project implementation timeline
  

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Implementing the Intervention

• The timeline for the intervention should be
  developed and regularly updated by the Planning
  Team.
• Allowing 60 90 days to get you to this point
• Implementation time will depend on the original
  education goal. While recruited advocates are
  expected to secure educating opportunities, 75
  of the intervention activity opportunity will be
  secured by the project coordinator.
• The coordinator will ensure that advocates have
  sets of resource material to distribute to
  attendees.
• Implementation Tip
• A large measure of success is added when the
  coordinator is available to attend and/or assist
  advocate at first time presentation.

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Project Management

• This phase focuses on maintenance
• Managing the materials (education brochures,
  handouts, incentive items)
• Tracking data (pre/post surveys).
• Revise timeline
• Include summary reporting periods
• Include interim meetings with Community Advocates.

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Dont Let Cancer Silence You