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Company Overview 2005
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Our Mission
Develop and manage innovative sponsorship
programs that utilize the latest media
technologies to benefit the public and generate
brand awareness and loyalty for client
organizations.
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Value Proposition

• Unique public relations firm with special
  expertise in social marketing, content management
  and distribution technologies.
• Pioneer in the creation of innovative and
  cost-effective new channels for the distribution
  of PSA messages.
• Encourages organizations to use their
  marketing/promotional dollars to support programs
  that directly benefit their customers and their
  communities.

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About MediaForce, LLC (cont.)

• Developed an extensive In-Store network that
  includes the largest national food store,
  pharmacy, and retail chains for the distribution
  of audio and video PSAs.
• Preparing to launch several new sponsorship
  programs to benefit the hearing impaired,
  healthcare, higher education and small business.

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Broadcast Strategies

• MediaForce offers many PR Broadcast programs (in
  both English or Spanish), including
• In-Store Radio and Video PSAs
• Radio Television Broadcast PSAs
• Closed Captioning Sponsorships
• Television and Radio Program Sponsorships
• Transit Advertising Programs
• Radio News Series
• Radio and Video News Releases

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MediaForce In-Store Network

• Greater reach and guaranteed delivery without the
  risk inherent in traditional broadcast radio PSA
  programs.
• The cost for MediaForce In-store services is less
  than the traditional cost for marketing and
  distributing PSAs to radio stations.
• Designed to target a local audience or
  nationwide with a minimum reach of 19 million
  people.
• Offer client organizations an extremely
  cost-effective way to reach both diverse and
  targeted demographic groups in a captured
  environment.

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In-Store Broadcasts

• Include fourteen 30-second audio messages
  daily in thousands of grocery stores and
  pharmacies nationwide (e.g. Safeway, Stop and
  Shop, Rite-Aid, etc.).
• Reach a captive, demographically diverse
  audience.
• Spots can be targeted to specific stores in
  target markets or regions for one week or
  multi-week flights.
• Include optional spot scripting and production.
• Multiple spots can be rotated on a daily or
  weekly basis depending on requirements.

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In-Store Weekly Broadcast Overview
Example Chain Stores Total
Stores Broadcasts Reach Level 1 1,585
1,585 155,330 19,152,500 Level 2
1,588 3,173 310,954 38,322,250 Level 3
2,349 5,522 541,156 67,170,900
Based on recent retail chain register data

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Radio and Video PSAs

• The PSA features
• Personal pitching to several target broadcast and
  cable outlets or place-based networks (Wal-Mart,
  CNN Airport network, and more)
• Scripting
• Production (includes both 60-second and 30-second
  versions)
• Dubbing, shipping and satellite delivery is
  available
• Guaranteed minimums for radio and television
  broadcasts are also available.
• Follow-up and a final report listing distribution
  and carriage information

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Thank You! Suzanne W. Gaudian Director, Client
Services 703.455.5963 sgaudian_at_mediaforce.us MED
IAFORCE, LLC 4031 University Drive Suite
200 Fairfax, Virginia 22030 www.mediaforce.us
MEDIAFORCE