JICREG Joint Industry Committee for regional press research

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JICREGJoint Industry Committee for regional
press research

• Quick Start Guide

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Purpose of this Guide

• This Quick Start Guide has been designed to show
  first time/irregular users the basic concepts and
  operation of JICREG and Jic-in-a-box software
  package
• For further reading go to www.jicreg.co.uk

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Contents

• JICREG
• What is it? 4
• Why we need it? 5
• Readership data? 7
• Why is it so helpful? 8
• How to access data 9
• Free data available 11
• Cross Media database 13
• Subscriber data available 15

• Mapping 16
• Area Reports 19
• BRAD Intelligence 20
• Schedule analysis 22
• UFO 24
• Planned developments 27
• Contacts 28

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JICREG What it is

• JICREG (Joint Industry Committee for Regional
  Press Research) provides a readership currency
  for the regional press, and includes data on
  virtually all regional and local newspapers in GB
  with audited circulation figures.

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JICREG structure

• JICREG is an independent limited company and is
  run by a board of directors made up of nominees
  from
• IPA on behalf of advertising agencies
• ISBA on behalf of advertisers
• NS independent regional newspaper groups.
• Reporting to the board is a user group, a
  technical forum, and various specialist
  sub-committees.

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JICREG board

• Ted Glynn chairman Bob Wootton ISBA
• Brin Bucknor Kent Messenger Group
• Chris Pennock Johnston Press
• Gary McNish AMRA
• Hamish Pringle IPA Howard Scott Newsquest
• Les Middleton Mediacom
• Lynne Robinson IPA
• Paul McGarr Zenith Optimedia
• Robert Ray The NS
• Sean Mahon Northcliffe

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Why we need it

• JICREG arose out of agencies requests for a
  detailed planning tool for the regional press.
  Their need was driven by
• The requirement to identify the strength of
  competing papers in any area.
• The growth of local media opportunities.
• The desire for an industry-led audience currency.

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Readership data

• Readership data are generated by applying readers
  per copy (RPC) figures to circulation breakdowns
  at postcode sector level. The RPC figures are
  generated either from market research, undertaken
  to JICREG guidelines, or by using JICREG models.
• These models have been developed following
  detailed analysis of all available research and
  demographic details and are regularly updated to
  ensure they reflect current research findings.

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Why is JICREG so helpful?

• JICREG provides audience data for all GB regional
  papers with audited circulation figures.
• It is a trusted and widely used currency.
• Geographical flexibility enables any area to be
  analysed.
• It links to numerous other regional media
  planning systems.

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How to access JICREG data

• Basic data on papers and pre-set areas are
  available via free internet database.
• Jic-in-a-box subscribers can access more detailed
  data via internet database.
• http//jiab.jicreg.co.uk

JICREG Internet database receives 70,000 page
requests, 800 users 3,500 reports per week
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JICREG at the heart of regional media planning

• Mapping establish catchment area define by
  postcode sector.
• Jic-in-a-box detailed audience for all papers
  and their websites in any catchment area.
• MP database for details of all other cross-media
  opportunities via local papers.
• Links to Brad Intelligence with rates contacts.
• Maps showing comparative coverage of catchment
  area.
• Schedule analysis gives net reach and frequency
  of any schedule .
• UFO enables national press coverage to be shown
  in any area.

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Free JICREG data available

• Users can obtain standard reports on the audience
  for regional newspapers and their websites in the
  following areas etc
• Locations (towns villages)
• Counties
• ILR areas
• ITV areas
• ISBA areas
• Reg Gen areas
• Local Government areas
• Individual newspapers

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Location report example
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Newspaper report example
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Cross-media database

• The standard reports are linked to the cross-
  media database which provides details of other
  media opportunities available via regional
  newspapers, including
• Websites
• Magazines and niche publications
• Specialist sections supplements
• Radio and TV stations

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Media Portfolio search
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Media Portfolio example
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JIAB subscribers

• Subscribers to Jic-in-a-box can get far more
  detailed data and can link the system to other
  software packages, including
• Mapping
• Brad intelligence
• Schedule analysis
• UFO

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JIAB subscribers include

• Agencies/Advtrs Media Insight Publishers/Sales
  Houses Northcliffe
• Accord MPG Aberdeen Press Journal Newsquest
  Southampton
• AMS Mediacom Bristol Daily Record Newsquest
  Sussex
• Artavia Mediaedge CIA Dunfermline
  Press Newsquest Wiltshire
• Barkers MediaVest Kent Messenger Newsquest
  Worcester
• TBWA MG OMD Liverpool Newsquest York
• BDW Mindshare Manchester NWN Media
• BLM MKH Advertising Midland News Northcliffe
  Hull
• Byron Advtg Perception Media Newcastle Northclif
  fe Leicester
• Carat PHD Media Newsquest Essex Northcliffe
  Plymouth
• EMO Robson Brown Newsquest Bolton Northcliffe
  South East
• Feather Brooksbank Stracom Newsquest
  Bradford Northcliffe Truro
• Fraser Green TCS Newsquest Cheshire Scotsman
• GRP Tri-Direct Newsquest Media Sales Sheffield
  Newspapers
• Initiative Universal McCann Newsquest
  Newport SUN
• John Ayling Vizeum Newsquest N London Western
  Mail Echo
• McCann Erickson Walker Media Newsquest Scotland
  Amra
• Hillarys Blinds Lidl UK Mediaforce Clacksons

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Mapping systems

• Mapping systems, including JICREG Mapping can be
  used to identify drive time or distance
  catchment areas, which can then be analysed in
  Jic-in-a-box.
• They can also be used to show individual
  newspaper coverage of catchment areas.

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Drive time area example
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Area report example
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Newspaper coverage example
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Brad Intelligence

• Brad Intelligence can provide rates, contacts,
  historical trend data and other useful
  information on all newspapers in any area.

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Schedule analysis

• Jic-in-a-box can be liked to all schedule
  analysis software packages, Telmar, IMS, and BMRB
  Choices, enabling the net reach and frequency of
  any regional press schedule to be established
  against any target audience within any area.

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Schedule analysis example
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UFO

• UFO is a system that enables the readership of
  national daily and Sunday newspapers to be
  included on Jic-in-a-box reports, and in the
  files transferred to schedule analysis software.
  Very useful to demonstrate how national and
  regional schedules work together or the value of
  up weighting a national press schedule with
  regional press titles.
• In order to subscribe to UFO, companies have to
  be current subscribers to Jic-in-a-box and the
  National Readership Survey.

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UFO report example
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UFO schedule analysis example
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Planned developments

• Inclusion of regional newspaper website
  audiences.
• Expansion to include coverage of Northern Ireland.

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Contacts

• If you have any queries regarding JICREG or
  Jic-in-a-box, or would like a demo of the
  systems, please contactSteve Brown steve_at_jicreg.
  co.uk 020 7632 7400
• For queries about JICREG Mapping contactSimon
  Perry simon_at_beacon-dodsworth.co.uk 01904
  701020