Online Articulation Partnerships: Developing Seamless 2 2 Programs

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Online Articulation Partnerships
Developing Seamless 22 Programs

• Dr. Roger Von Holzen
• Ms. Darla Runyon
• Center for Information Technology in
  EducationNorthwest Missouri State
  UniversityMaryville, MO

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CITE

• Center for Information Technology in Education
• Northwests faculty instructional technology
  support center established in 1997
• Major initiative
• Assisting faculty in the development of online
  and web-augmented courses, and instructional
  technology materials

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Northwest Online

• The virtual campus for Northwest
• Address http//www.NorthwestOnline.org
• Hosted by eCollege.com

Virtual Campus
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Marketing Strategy

• Internal marketing
• promote knowledge of program to campus
• inform faculty for advisement purposes
• marketing campaign to campus-based students
• External marketing
• Encompasses both current Northwest students and
  other potential customers both regionally and
  nationally

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Marketing Strategy

• Current markets
• Northwest students
• High school students interested in taking college
  courses beyond the dual credit option
• Northwest alumni
• New markets
• Partnerships with business and industry
• Degree completion programs

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Northwest Online

• Spring of 1998 Northwest focused in on the
  emerging online Associate in Applied Science
  business degree programs
• Articulated 22 programs
• Bachelor of Science degree program in Business
  Management
• BS in Accounting program
• BS in Computer Science is being developed

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2 2 Seamless Process

• Clarifies transfer policies and procedures
• Assures articulation between programs
• Assists students in making transfer from AAS to
  baccalaureate degree

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The Articulated Program

• Based on an AAS in business or accounting
  Northwest will accept
• designated freshman and sophomore business and/or
  accounting credit hours
• general education credits required for an AAS
  degree
• any freshman and sophomore general education
  hours required by Northwest beyond the AAS
  degree

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The Articulated Program

• Northwest applies these credit hours to the
  Bachelor of Science in Business Management or
  Bachelor of Science in Accounting degrees
• Some courses come in at the junior or senior
  level

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The Articulation Agreements

• Include
• detailed descriptions of the admissions and
  matriculation process and requirements
• transfer of credit policies and limitations
  (where the maximum number of credit hours
  accepted by Northwest from the partnering
  community college is typically in the range of
  82-85)
• a comprehensive listing of the courses

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Course Listing

• This listing describes
• courses that must be taken at the community
  college
• courses that may be taken at either
  institution--bridge courses
• courses that must be taken at Northwest in order
  to complete specified Bachelor of Science degree

Course List
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Signed Agreements

• Colorado Electronic Community College
• Kansas City Kansas Community College
• Metropolitan Community Colleges of Kansas City,
  MO
• Kirkwood Community College, Cedar Rapids, IA
• Metropolitan Community Colleges of Omaha, NE
• North Central Missouri College of Trenton, MO
• Tulsa Community College of Tulsa, OK

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Articulated Community College Locations
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The Articulation Process

• Appointed articulation coordinator
• assists with development of new articulation
  agreements
• serves as point of contact with participating
  community colleges
• Co-marketing of online degree programs to AAS
  graduates with our articulated community college
  partners
• The goal is to get the students to initially
  return to the community colleges in order to take
  more general education courses and then to
  transfer to Northwest to complete their BS
  degrees

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The Articulation Process

• Contact established with University articulation
  coordinator
• Review of community colleges program listed in
  course catalog
• review of course syllabus if needed by Northwest
  department faculty
• meet with community college department faculty
• Draft a memorandum of understanding
• Draft an articulation agreement
• Finalize agreement
• overview and purpose statements
• conditions of transfer

Sample Agreement
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Organization of 4-year curriculum--3 Major Parts

• Part One
• Consists of 60-64 credit hours as they exist in
  the respective community college catalog
• Part Two
• Determines remaining general education
  requirements needed to complete the baccalaureate
  degree
• known as bridge courses because they can be taken
  at either institution
• Part Three
• Remaining 40 credit hours are taken through
  Northwest Online

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Program Attributes

• All Northwest courses are offered online
• students can complete the baccalaureate
  requirements without leaving home
• Goal is to make it possible for a student to
  graduate with 124 credit hours
• minimum required at Northwest
• accomplished in all agreements except two
• one agreement has maximum credit hours ranging
  from 125-141
• Interested in talking with community colleges
  about similar partnerships

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Opportunities for Students

• Accept as many courses rather than as few
  possible from community colleges
• accept up to 84 credit hours towards graduation
• Accept students with AAS degrees
• traditionally have not had the chance to acquire
  a BS degree
• Online courses offer convenience and
  accessibility

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Opportunities for Students

• Bridge courses provide a seamless transfer from
  the associate to the baccalaureate degree
• Individual courses are not offered online unless
  they are part of a program
• assures student that degree completion is
  possible

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Opportunities for Northwest

• Relationships with community colleges provide
• continued learning and improvement in development
  of courses and programs
• expanded marketing opportunities through joint
  marketing strategies

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Co-Marketing Strategies

• Campus-based marketing
• advertisements in campus publications
• posters/flyers/brochures
• Web-based marketing
• links on participating community college web
  pages
• broadcast e-mail based on targeted populations
• searchable database of course
• Campus visit
• day-long visit by a team of Northwest
  administration, staff, and online faculty

Poster
Brochure
Broadcast E-mail
TV Interview
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Campus Visit

• Promote articulation agreement with faculty,
  staff, and campus-based students
• present program, provide literature, and answer
  questions
• Promote articulation agreement with community
• market in advance via radio, television,
  newspaper
• provide number to call for information about the
  event
• local coverage of event through television and
  print media
• present program, provide literature, and answer
  questions

Radio Ad
Brochure
CD
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Co-Marketing

• KCREACHE Consortium
• partnership among KCPT Public Television 19,
  Northwest Missouri State University, Washburn
  University, the Metropolitan Community Colleges
  (Blue River, Longview, Maple Woods, Penn Valley),
  Kansas City Kansas Community College, Avila
  College, Park University, Rockhurst University
  and Johnson County Community College
• create a network of distance learning options and
  on-campus services for students in and near
  Kansas City
• choice of classes and coursework that enables
  students to study from home or the office, and
  receive credit from a two- or four- year college

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Co-Marketing

• KCREACHE Consortium provides
• subcommittee participation and collaboration
  among participating institutions
• target 1,500 largest businesses in Kansas City
  with course information
• regional searchable database of courses
• spot advertisements on public TV
• campus-based open house events
• host annual call in show

TV Ad
Database
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eCollege Marketing Support

• Web site design and development
• Enrollment marketing consultation on campus
• Inexpensive marketing ideas
• Review of web site
• Contact with advertisers
• Ads placed in the Army's Stars and Stripes
  newspaper
• Frontier Airlines in-flight magazine

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Were in the Army now!

• eArmyU--the Army University Access Online (AUAO)
  program
• PricewaterhouseCoopers will coordinate the
  453-million project to deliver distance
  learning, online courses to soldiers all over the
  world
• Northwest--one of 29 participating institutions
• Potential links to new and existing articulated
  partners
• Officials estimating that 15,000 students will
  take courses in 2001

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Dr. Roger Von Holzenrvh_at_mail.nwmissouri.eduMs.
Darla Runyondrunyon_at_mail.nwmissouri.edu

• http//www.NorthwestOnline.org
• http//www.nwmissouri.edu
• http//cite.nwmissouri.edu2000/cite/presentations
  /