Violet PowerPoint Template

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White book How to Sell Toonz
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Digital IP Penetration in the Animation Market
...
Just one interesting fact to start with the
Digital IP Penetration in the Animation Market
is ... 10 - 15 !!!
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The Production Flow - Understanding the
Traditional Industry

• Understand the workflow in traditional animation
• concept is conceived and scripted, characters are
  developed and a story-board is created
• voice track is recorded and phonetically broken
  down onto dope sheets that also contain
  directors notes about action required, timing
  and camera instructions
• color models are created under the art directors
  responsibility
• an animatic reel is prepared stills are recorded
  and matched with sound track
• using layouts as guide, backgrounds are painted
• individual scenes are handed out to animators
• key drawings are created according to the
  directors notes, the storyboard and the exposure
  sheets (dope sheets)
• In-betweens are created and animation is tested
• Pencil drawings are cleaned and transferred onto
  acetate cells
• cells are painted and dried
• cells are placed over the background and the
  camera operator, using the exposure sheet as a
  guide, photographs the cells frame by frame using
  an animation stand
• film is developed, edited and reviewed,
  soundtrack is finalized and added to images to
  create an answer print
• once director is satisfied, the answer print is
  transferred to another roll of film the final
  print ready for screening

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Production Flow - Understanding the D. IP
Industry linear approach

Cleanup Dpt. some stats 20 sec / each 6-800
drawings / work shift ( unattended )
Scanning Dpt. some stats 6-10 sec / each 3-4 K
drawings / work shift
Drawings Arrive some stats 18-20 K drawings per
episode
Color Model prepare color palettes for
characters and props prepare reference inages
Inknpaint Dpt. some stats 400 drawings / work
shift
Scene Planning (Layout) prepare x-sheets, add
camera moves, add fx build entire scene. Some
stats 2-10 scenes / work shift
Render some stats one minute rendered (TV res)
per CPU per 8 hours
Shoot some stats very fast, a couple of
seconds per frame
Studio approval / checking if approval denied
back to Dpts.
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Production Flow - Understanding the D. IP
Industry xsheet-driven approach
Scene Planning (Layout) prepare x-sheets, add
camera moves, add fx build entire scene. Some
stats 2-10 scenes / work shift
Drawings Arrive some stats 18-20 K drawings per
episode
sheet
Scanning Dpt. some stats 6-10 sec / each 3-4 K
drawings / work shift
scene
Color Model prepare color palettes for
characters and props prepare reference inages
Cleanup Dpt. some stats 20 sec / each 6-800
drawings / work shift ( unattended )
matchlines
reference images
Inknpaint Dpt. some stats 400 drawings / work
shift
Render some stats one minute rendered (TV res)
per CPU per 8 hours
Shoot some stats very fast, a couple of
seconds per frame
Studio approval / checking if approval denied
back to Dpts.
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The Toonz Production Flow some first conclusions

• You need to map a Digital IP Solution onto the
  traditional workflow, Toonz versatility supports
  different approaches
• linear approach
• xsheet driven approach
• mixed approaches
• Notes
• exposure sheets and camera moves do not require
  drawings
• the numbering of drawings is not an issue the
  scanning can be xsheet-driven
• color models can be prepared on the actual final
  scene
• color palettes can be changed at any time no
  need to repaint
• cleanup of the scans is a batch process
• xsheet automatically updates itself picking from
  disk the worked material as soon as it is
  available

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How To Sell A Digital IP SolutionUnderstanding
the Industry

• Definition of roles and responsibilities in the
  studio determine who makes what decision.
• List the Traditional Studio Departments any of
  them will have its digital counterpart.
• Address each role with the proper arguments.
• Ask yourself
• What is the Production Director looking for ?
• What is the Head of IP Department looking for ?
• What is the Head of Scene Planning Department
  looking for ?
• What is the Head of Color Model Department
  looking for ?
• What is the Head of Animation Department looking
  for ?

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How To Sell A Digital IP Solution Understanding
the Industry
Toonz Product Position Map
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How To Sell A Digital IP Solution Understanding
the Product

• Licensing Policy
• Floating License Scheme across an hybrid network
  (Irix and NT) means maximum flexibility and
  maximization on software investment make sure to
  give this message !
• explain the concept reassure about risks
  (redundant server available) point out
  possibility to add/remove boxes without the need
  to re-license.
• Toonz Modularity
• Toonz has different saleable configurations to
  maximize investments avoiding bottlenecks
• the user buys what is needed all the
  configuration share a large array of software
  modules which are enabled regardless of the
  specific license
• Toonz Studio all features are enabled
• Toonz InkPaint all modules except xsheet,
  pltedit and the composer
• Toonz InkPaint Lite a lighter and less
  expensive version of IP, with the same
  capabilities of the IP package, but without the
  Scan and Cleanup modules.
• Toonz Animation Render all modules except
  Inknpaint
• Toonz Render Only composer and many other
  modules common to each License Type among them
  bgtiler, batches, rec, filemanager, toonzaudio,
  flip and utilities
• Toonz ScanCleanup Starting from 4.5, you can
  purchase inexpensive ScanCleanup seats
• Toonz Studio TV all features are enabled but the
  output resolution is limited to Tv res. (PAL,
  NTSC)
• Toonz Flexibility
• flexibility permitted by Toonz must be used in
  adapting the digital scheme to the studio
  workflow (not vice-versa!)

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How To Sell A Digital IP Solution How to Quote

• Start from the role-based matrix
• This tool will be immediately understood by
  animation people and will give the user the
  confidence of understanding what is going to be
  built

Department
Configurations that can serve the Departments

• For each Dpt. any of the configurations here
  above can be used

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How To Sell A Digital IP Solution How to Quote

• Use detailed matrix for final seat configuration
• This tool requires some knowledge about the Toonz
  modules but will be of great help once you will
  know toonz better and will serve as reference to
  the user to understand which modules he can run
  on the licenses
• Toonz Saleable Configurations

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How To Sell A Digital IP SolutionHow to Quote

• Collect the necessary data
• Identify the average volume per week needed
• Identify the complexity of animation
• Identify other relevant data forecasted retakes,
  number of working shifts, system manager
  availability
• A simple rule for a first rough quotation
• two 26 minutes / month require 2 Full 3 IP
  2 AR 1 RenderOnly for TV Serie type of work
• Ask DV for support (company_at_toonz.com) and to
  double check your quotation

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Tools which help to sell Toonz

• The Toonz Web site http//www.toonz.com
• Dealers have a dedicated area
• Demo Material Program
• Dealers Training Program and Roadshow
• Support
• Educational Program
• Beta Program
• Special Projects Task Force
• Help in Getting Partners for your Customers
• Large Array of Reference Users available
• Testimonial Products Anastasia, Princess
  Mononoke, Fearless Four etc. etc.

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Toonz DS Plug-in

• Positioning the plug-in in the marketplace two
  approaches
• Post-House-Like Users
• outsource for traditional IP the Toonz DS will
  pay-back after only one job
• Cartoon-Factory-Like Users
• DS can be the Hub for an array of Toonz Satellite
  Stations
• Finishing now possible in-house and seamlessly
  integrated with other working steps
• DS compatibility issues
• ... this is not an issue ...
• Upgrade Paths at Release Time
• ... yes ...
• Advantages of the Toonz Plug-In
• Will leave way behind the current concept of
  seamless integration between 2D and 3D

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• Toonz LineTest 3.0
• Low cost agile product seamlessly integrated
  with all the
• other Toonz production tools.
• The work produced doing a line test will be
  immediately
• reusable into Toonz.
• It runs on NT/2000/XP and Irix.
• Input from camera.
• One-command Database switch
• 8 bit grabbing process
• Custom DPI value for grabbed images
• Support for Quicktime
• Flash and Avi format output

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Toonz plug-in for SoftimageXSI

• Toonz plug-in for SI 3D
• The plugin reads, from Softimage3D, the
  movements of the camera, the objects and the
  changes of the camera field of view, then it
  computes the projections in the 2D environment.
• The output of the plugin is an .xsh file for the
  X-sheet module of Toonz. This file contains all
  the information to move 2D levels on the 3D
  objects and background as if they are attached to
  the animated 3D environment.