Building a Change Community for Sanitation

1
Building a Change Community for Sanitation

• Jon Lane, WSSCC,
• 12-13 September 2008

2

• 2.6 billion people do not have a toilet

3
So who are those 2.6 billion people?
4
(No Transcript)
5

• The poorest people in the world

6

• And why should we care about them?
• Here are three reasons

7
Sanitation is vital for human health

• Almost 2 million people die from diarrhoea every
  year
• Sanitation and hygiene reduce diarrhoea hugely
• Prevention is much more cost-effective than
  treatment.

8
(No Transcript)
9
2. Sanitation generates economic benefits

• Lack of toilets wastes 200 billion person-days
  per year
• 1 spent on sanitation generates 9-worth of
  economic benefit
• Strong correlation between sanitation and GDP.

10
People in the world without sanitation, shown
per country
11
3. Sanitation contributes to dignity and social
development

• Everybody values privacy, dignity, convenience,
  status
• Sanitation helps women's education
• People will change their behaviour if they are
  motivated to do so.

12
(No Transcript)
13
What have sanitation professionals learned?

• The traditional top-down provision of services
  does not work
• Creating demand does work, but we need to meet
  that demand
• It's a complex problem involving politics,
  culture, technology, finance
• We are at a point of breakthrough from charity to
  a regular business process.

14
A strategic approach to sanitation

• Objective that everybody in the world should
  have a toilet
• Obstacles low political interest, embarrassment,
  ignorance
• Analysis change from supply-driven approach to
  marketing-driven approach
• Resources people themselves, sanitation
  advocates, financiers, governments.

15
A change community for sanitation?

• Analysts identify the problems and possible
  solutions
• Educators and marketers create demand for toilets
• Entrepreneurs meet that demand
• Financiers invest in the bankable elements
• We all stay in for the long term.

16
Yes!

• Analysts identify the problems and possible
  solutions
• Educators and marketers create demand for toilets
• Entrepreneurs meet that demand
• Financiers invest in the bankable elements
• We all stay in for the long term.

We call it the World Sanitation Financing
Facility
17
(No Transcript)
18

• 2.6 billion people want a toilet
• We must not fail them
• Thank you.