Information Architecture

1
Information Architecture

• Week 2

2
CALENDAR
3
QUIZ

• Please put your books away and get ready for our
  first quiz.
• Teams will be selected and the rules will be
  explained.
• The losing team will have one extra assignment to
  do at the end of the semester.
• Individual grading will only pertain to class
  participation.
• In other words, your performance during the
  quizzes (whether you answer correctly or not)
  will not affect your grade. However, your
  participation during the quizzes will be noted
  and this will affect your class participation
  grade which is 20 of your final grade for the
  course.

4
BRAINSTORM SESSION

• We will look at the web sites that everyone has
  chosen to evaluate over the next couple of weeks
• We will look at them in a brainstorming fashion
• What is a brainstorm?
• A method by which any ideas are put forward and
  then reviewed at a later stage. For example if
  you have an assignment topic, the process of
  identifying main concepts and compiling a list of
  keywords is known as brainstorming.
• Part of a process where all ideas are thrown
  onto the table, and all interested parties are
  invited to provide input. No ideas are removed in
  this stage since the complete system picture has
  not yet been decided upon. There will be a time
  to pare out features from the system, but this is
  not the time to do it.
• a thinking skills strategy in which a two or
  more people generate and list ideas about a
  particular subject without stopping to examine
  the merit of each thought. After the list is
  completed, the ideas are discussed and evaluated.

5
LESSON

• Brief Discussion of Chapters 2 3
• The who defining your target audience
• Age
• Gender
• Income
• Education
• Occupation
• Computer experience
• anything else you think may be important
• Differences (user preferences, browsers,
  hardware, etc.)
• http//www.w3schools.com/browsers/browsers_stats.a
  sp
• http//www.thecounter.com/stats

6
LESSON

• Some tips for constructing a creative brief
• Use Microsoft Word (or other word processing
  application capable of making .doc files, such as
  Open Offices Writer).
• Be brief (1-2 pages)
• Optional Use visuals (i.e. screenshots) to help
  describe certain aspects of your brief (existing
  look feel, competitors, etc.)
• If you choose to include images, be sure to pay
  attention to the file size of your document. Try
  not to exceed 1MB.

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ASSIGNMENT
Due Week3

• Creative Brief
• Assignment Conduct preliminary research on your
  web site and put together a creative brief. Your
  creative brief should include the following
• Project Title
• Project Summary
• PRIMARY OBJECTIVE!!!
• Target Audience
• Competition/competitors
• Assets needed
• Existing look and feel
• What else is important?
• Format 8.5x11 .doc (Microsoft word document).
  Post a link to the word document on your class
  web page before class begins.
• Reading
• Read Chapter 2 Pgs. 38-42 on User Scenarios
  (heads up in the weeks ahead we will be creating
  three unique user scenarios)
• Read Chapter 3 Pgs. 64-72 on User Needs Analysis
  Objectives

8
POST MORTEM

• How smoothly have our classes been running?
• What has slowed us down?
• What did we skip over?
• How can we be more efficient in the future?

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