THE TRIDENT PROGRAM

1
THE TRIDENT PROGRAM
Today and into the FUTURE

• USCG AUXILIARY MARINE SAFETY AND ENVIRONMENTAL
  PROTECTION DEPARTMENT
• N-TRAIN 2004

2
PROGRAM OVERVIEW

• The Auxiliary Trident Program became fully
  functional in January 2003.
• The Trident Program is a needs based program of
  the Auxiliary to support M field Units and
  provide trained and qualified augmentation to
  these units.
• The program course materials are offered on-line
  with on-line testing and certification for many
  of the course elements.

3
THE TRIDENT PROGRAM IN 2003

• In the Trident Programs first year of operation,
  Trident Component Course completions were
• Introduction to Marine Safety and
  Environmental Protection Course 339
• Good Mate Course 360
• ICS 100 830
• ICS 200 (recommended) 139
• ICS 300 (recommended) 56

4
THE MSEP PROGRAM IN 2003

• Trident Award applications received to date
  10
• Awards approved 2003 3
• Auxiliary hours reported for MSEP missions
• CY 2003 92,299 hours
• CY 2002 34,415 hours
• An increase of 168

5
THE TRIDENT PROGRAM IN CY2003 - 2004

• Trident Course statistics for the 3rd and 4th
  Quarters 2003 indicate a decrease in the rate of
  new course completions per quarter.
• A new MSO survey and DSO survey is planned for
  1st Quarter 2004 to discover the reasons for and
  the solutions to this trend.
• The new survey will also attempt to identify and
  quantify specific PQS needs of each MSO.

6
The New Auxiliary Personal Qualification
Standards (PQS)s

• THE PROMULGATION OF ALCOAST 262/3 IN JUNE 2003
  WAS A MAJOR MILESTONE IN THE INTEGRATION OF THE
  AUXILIARY INTO THE MARINE SAFETY COMMUNITY.
• THE APPROVAL OF 10 AUXILIARY-SPECIFIC PERSONAL
  QUALIFICATION STANDARDS (PQSs) CREATED ESPECIALLY
  FOR THE AUXILIARY MEMBERSHIP OPENED ANOTHER
  OPPORTUNITY FOR TRAINING MEMBERS TO SUPPORT THEIR
  M FIELD UNIT MISSIONS.

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THE M AUXILIARY QUALIFICATIONS INCLUDE THE
FOLLOWING

• ASSISTANT CONTAINER INSPECTOR (AUX-CI)
• ASST POLLUTION INVESTIGATOR (AUX-ED)
• ASST HARBOR SAFETY SPECIALIST (AUX-EK)
• ASST POLLUTION RESPONSE SPECIALIST (AUX-ET)
• ASST FACILITIES INSPECTOR (AUX-EU)
• ASST LIFERAFT INSPECTOR (AUX-LR)
• MARINE ENVIRONMENTAL EDUCATION SPECIALIST
  (AUX-MEES)
• MARINE SAFETY ADMINISTRATIVE AND MANAGEMENT
  SPECIALIST (AUX-MSAM)
• MARINE SAFETY WATCHSTANDER (AUX-MSW)
• UNINSPECTED PASSENGER VESSEL EXAMINER (AUX-UPV)

8
USCG ACTIVE DUTY PQSs

• AUXILIARISTS HAVE LONG BEEN INVITED TO PURSUE
  DESIGNATION IN A NUMBER OF THE PRE-EXISTING M
  PQSs, WHICH WERE DEVELOPED PRIMARILY FOR
  FULL-TIME AND RESERVE CG PERSONNEL.
• USCG PQSs ARE EARNED BY AUXILIARISTS AND USED IN
  M FIELD UNIT AUGMENTATION.
• MOST FREQUENTLY EARNED AND USED IS THAT OF
  COMMERCIAL FISHING VESSEL EXAMINER (CFVE)

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HOW DO WE MAKE IT HAPPEN ?

• THE FRAMEWORK IS IN PLACE.
• THE PROGRAMS ARE RUNNING.
• IT IS NOW UP TO US, THE M DEPARTMENT AND THE
  DSO-MSs TO EDUCATE OUR MEMBERS AND OUR CUSTOMERS
  ABOUT THE TRIDENT PROGRAM AND THE BENEFITS OF
  BECOMING ACTIVELY INVOLVED!

10
HOW DO WE MAKE IT HAPPEN ?

• PERSONAL CONTACT
• EXAMPLE
• EDUCATION OF MEMBERS AND CUSTOMERS.
• TO HELP YOU ACCOMPLISH THESE TASKS, WE HAVE
  DEVELOPED THE FOLOWING PRESENTATIONS AND PROGRAMS

11
The Trident Program Marketing Plan
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Market Summary

• The Marine Safety and Environmental Protection M
  Department, in cooperation with the USCG, has
  developed a comprehensive training program for
  the Coast Guard Auxiliary membership in the
  Marine Safety and Environmental Protection field
  - the Trident Program.

13
Market Summary continued

• A new program to train and qualify Auxiliary
  members to augment the Coast Guard Marine Safety
  Offices and Detachments in the accomplishment of
  their Marine Safety and Environmental Protection
  missions.

14
Market Summary continued

• The Auxiliary offers a large force of motivated
  members to train and serve in Marine Safety and
  Environmental Protection mission areas.
• The Marine Safety Offices of the Coast Guard are
  faced with increasing mission requirements in
  these fields.

15
Trident Program Description

• A comprehensive MSEP training program.
• Qualifies the Auxiliary member to become a force
  multiplier for the
• M field units.
• Auxiliary trainees meet the same Performance
  Qualifications required of active duty members
  when performing the same mission.

16
Program description continued.

• Auxiliary specific qualifications and missions
  are included as promulgated by ALCOAST 262/03.
• Develops a cadre of highly qualified and
  motivated Auxiliary members to work alongside
  the active duty staff of the M field units.

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Program Caveats

• Requires a serious long- term commitment to
  complete the training.
• Requires the physical ability to accomplish the
  training for certain activities.
• Requires a commitment to use the training to
  support the CG after training.

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Program caveats continued

• Access to Qualification training may require
  travel to the Marine Safety Office or Detachment
  for this training.
• The training available will be dependent upon the
  actual Qualification needs of the MSOs and MSDs.

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Trident Program Requirements

• Service 4 years minimum in approved MSEP
  activities required. 96 hours a year minimum.
• Education Core curriculum of study.
• Introduction to MSEP course
• Good Mate course
• ICS 100 required. (ICS 200 and ICS 300
  recommended.)

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Program requirements continued

• Completion of the active duty courses currently
  under revision by TRACEN Yorktown
• Initial Introduction to Marine Inspection IIMI
• Initial Introduction to Port Operations IIPO

21
Program requirements continued

• Qualifications Complete four active duty or
  Auxiliary Qualifications as listed in ALCOAST
  262/03 and receive a Letter of Designation for
  each Qualification, which is captured in AUXDATA.

22
Program requirements continued

• Commitment Commit to support and assist in the
  accomplishment of the Marine Safety and
  Environmental Protection missions after
  completion of the training.

23
Competition

• No similar programs now exist.
• There is no competition to this program nor
  alternative sources for the program product.

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The Training Situation

• The Trident Program is new and developing.
• The long-term success of the program is dependent
  upon qualified Auxiliary members participating in
  the training and supporting the M field units in
  their missions after training.

25
Training Situation continued

• Success is highly dependent upon MSO
  participation and support in training and use of
  the members after training.

26
Marketing challenges

• The Marketing Program must reach two markets.
• The Auxiliary membership, the provider.
• The Marine Safety Offices and their staff, the
  user and trainer.

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Marketing challenges continued

• The Marketing effort must be
• Constant
• Consistent
• Affordable

28
Auxiliary Membership

• Diverse in age, abilities and experience.
• Typically 46-80 years old and retired.
• Spread across the country with some concentration
  near water.

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Marine Safety Office (MSO) and staff

• The MSO staff is active duty or activated
  reservist.
• Limited experience working with the Auxiliary.
• MSO staff is regularly changing.
• Requires a continuous marketing program to reach
  the new staff members.

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Auxiliary Market Objectives

• Recruit Auxiliary members to train to create a
  cadre to support MSEP missions.
• Provide dependable qualified support to MSOs and
  their Detachments to meet current and future
  needs.
• Increase the visibility of M activities and the
  Trident Program within the Auxiliary.

31
MSO Market Objectives

• Increase the visibility and understanding of the
  Trident Program by the MSOs.
• Achieve active participation of the MSO in the
  training, qualification and use of Auxiliary
  members in the Trident Program.
• Achieve acceptance of the Auxiliary, by the MSOs,
  as a full member of Coast Guard Forces

32
Program Strengths and Weaknesses

• Strengths Auxiliary
• Challenging program and training.
• Recognition for accomplishments.
• Opportunity to serve.
• Weaknesses - Auxiliary
• Availability of Qualification training.
• Difficulty of the program.
• Need to gain appreciation and respect from MSOs

33
Program Strengths and Weaknesses

• Strengths MSOs
• Need for additional trained and qualified staff
  to accomplish their missions.
• Budget constraints and their effect on staffing.
• Weaknesses MSOs
• Lack of familiarity and confidence in the ability
  and commitment of the Auxiliary to support the
  MSO.
• Costs of training the Auxiliary members.

34
Marketing Strategies

• Conduct an in-depth market survey of the Marine
  Safety Offices.
• Identify MSO needs and levels of support
  available for the program.
• Market the program to meet local MSO needs in
  each District and inform the MSO of this action.
• Share the findings with members and MSOs.

35
Marketing Strategies continued

• Train and empower the DSO-MSs to meet with the
  MSOs to educate and encourage participation in
  the Trident Program.
• Prepare and distribute materials to present the
  facts, benefits and opportunities available by
  program participation to both members and the
  MSOs.

36
Marketing Budget considerations

• Marketing materials will initially consist of
  Surveys and Brochures prepared to be transmitted
  electronically and in printed form.
• A travel budget to reimburse the DSOs-MS and
  ADSOs-MS fuel costs to visit all the MSOs in
  their District will also be considered.

37
Program Result Objectives

• Universal MSO acceptance of program and active
  support and participation in training and use of
  trainees.
• Adequate cadre of Auxiliary members in training
  to meet the MSOs needs.

38
Conclusion

• The Plan is envisioned to be a Living Plan that
  will change as the needs and conditions the plan
  seeks to meet change.
• The development of the marketing tools to
  implement the Plan will be influenced by budget
  constraints and the results of the detailed
  market survey envisioned.

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The Auxiliary Trident Program
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This is the plan, but how will it be implemented?
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TRIDENT PROGRAMMarketing Plan Implementation
42
Implementation to Membership

• A series of e-mail posters will be developed and
  distributed by the Auxiliary M Department to the
  DSOs-MS for dissemination and posting on their
  web sites.
• The posters will direct the members to our web
  site where they will find additional information
  on the Trident Program.

43
Implementation
Poster Mock-up.
44
Implementation

• A new poster will be created, and a new series of
  Questions and Answers developed, distributed, and
  posted each month.
• Each poster and related questions will address a
  different element of the program.

45
Implementation

• BC-MOT will develop posters and Q A Series and
  BC-MOI will distribute after approval.
• The Trident web site will be updated monthly and
  a series of educational articles written and
  posted.
• DSO-MS contributions and comments will be
  solicited and posted on this site.

46
Implementation

• Develop an On-Line process to address Trident
  Program questions and share information with
  members.
• Prepare and distribute PowerPoint mini-
  presentations highlighting elements of the
  Trident Program. The presentations will
  complement the monthly poster and Q A series..

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Implementation- MSOs

• M Department will survey each MSO to determine
  needs and training support.
• Survey will be prepared by DVC-MO and approved by
  DC-M .
• Survey will identify MSO specific needs.
• Recruiting will be targeted to meet each MSOs
  unique needs by the DSO-MS.

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Implementation

• A series of mailers, both e-mail and US mail,
  will be developed and sent to the MSOs and
  selected staff to explain and market the Trident
  Program.
• MSOs will be placed on the distribution list for
  the member marketing materials and the mini
  presentations that highlight the Trident Program.

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Measuring success

• The measuring of success will be based upon the
  following
• Member participation in the program.
• Trident Course completions.
• MSO survey completions.
• MSO training participation by number of
  Auxiliarists in training at each MSO.
• Meeting MSO needs as measured by number of
  Auxiliary members actively supporting each MSO.

50
Measuring success

• The success of the marketing program should be
  measured quarterly and the program modified and
  expanded as areas of opportunity and need are
  identified.
• Numeric goals for each unit of measure will be
  based upon the level of need identified by the
  survey for each MSO..

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GETTING ON BOARD

• THE AUXILIARY SPECIFIC PQSs, AS WELL AS THE
  ACTIVE DUTY AND RESERVE PQSs, IDENTIFY AREAS IN
  WHICH THE AUXILIARY MAY TRAIN TO SUPPORT THE M
  FIELD UNITS, BASED UPON THE NEEDS OF EACH FIELD
  UNIT.
• EACH M FIELD UNIT (MSO/MIO or MSD) WILL DETERMINE
  ITS OWN NEEDS AND THE PQSs IN WHICH THEY WILL
  ASSIST IN TRAINING

52
M FIELD UNIT EXPECTATIONS

• EACH M FIELD UNIT THAT PROVIDES TRAINING TO THE
  AUXILIARY WILL EXPECT THE AUXILIARISTS TRAINED TO
  AUGMENT THEIR RESOURCES IN THE PQS IN WHICH
  TRAINED.
• A COMMITMENT TO SUPPORT THE M FIELD UNIT IS
  EXPECTED FROM THE AUXILIARIST WHO IS TRAINED.

53
M FIELD UNIT EXPECTATIONS

• THE AUGMENTATION BY A TRAINED, COMMITTED CADRE OF
  AUXILIARISTS WILL ALLOW THE M FIELD UNIT
  COMMANDER TO USE ACTIVE DUTY PERSONNEL AND ASSETS
  TO PERFORM MARITIME HOMELAND SECURITY MISSIONS
  AND CONTINUE TO ACCOMPLISH HIS OTHER MISSIONS.

54
TRAINING FOR SUPPORT

• EACH PQS REQUIRES THE COMPLETION OF SPECIFIC
  TRAINING COURSES AND TASKS TO QUALIFY AN
  INDIVIDUAL TO PERFORM THE DESIGNATION FOR WHICH
  HE/SHE TRAINS.
• THE PQS WORKBOOK IS THE STUDENTS PERSONAL ON
  THE JOB TRAINING GUIDE.
• THE TRAINING REQUIREMENTS FOR EACH PQS IS
  DETAILED WITHIN THE PQS WORKBOOK.

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TRAINING FOR SUPPORT

• THE INTENT OF EACH PQS IS THAT UPON DESIGNATION
  THE CANDIDATE IS ABLE TO PERFORM THE REQUIRED
  TASKS IN THE FIELD UNDER ACTUAL CONDITIONS
  MEETING THE MINIMUM REQUIREMENTS NECESSARY TO
  SATISFACTORILY PERFORM THE JOB.

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PRIORITIES OF AUXILIARY PQSs

• THE PRIORITIES OF ALL PQSs WILL BE SET BY EACH M
  FIELD UNIT TO MEET THE PRIORITY OF THE UNITS
  NEEDS.
• THE TRIDENT PROGRAM IS DESIGNED TO MEET THE
  AUGMENTATION NEEDS OF THE INDIVIDUAL M FIELD
  UNITS.

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TRAINING FOR OTHER PQSs

• TRAINING FOR ACTIVE DUTY AND RESERVE PQSs WILL
  CONTINUE TO BE BASED UPON THE NEEDS OF THE M
  FIELD UNITS AND THE PROGRAMS WHICH THESE
  QUALIFCATIONS SUPPORT.

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WHATS IN STORE IN 2004

• A TRIDENT MARKETING AND IMPLEMENTATION PROGRAM TO
  EXPAND AND EXTEND THE TRIDENT PROGRAM
  PARTICIPATION TO MORE MEMBERS AND MORE MSOs.
• RE-DESIGNED NEWSLETTERS FOR BETTER PROGRAM
  COVERAGE AND INFORMATION TO MEMBERS AND ACTIVE
  DUTY AFFILIATES.

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WHATS IN STORE IN 2004

• NEW WEB-SITE DESIGN FOR EASIER NAVIGATION AND
  ACCESS TO ALL DEPARTMENT PROGRAMS.
• ADDITIONAL PQS STUDENT GUIDES, AS NEEDED.
• ADDITIONAL AUXILIARY REC PQSs BEING WRITTEN.
• POSSIBILITY OF NEW AUX-M SPECIALTY COURSE BY LATE
  2004 / EARLY 2005.

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SUMMARY

• THE TRIDENT PROGRAM IS UP AND RUNNING. THERE IS
  MUCH WORK REQUIRED TO ASSURE THAT THE TRIDENT
  PROGRAM WILL BECOME A PERMANENT AND SUCCESSFUL
  AUXILIARY ENDEAVOR.
• THE MARKETING OF THE PROGRAM TO OUR MEMBERS AND
  ALL MSOs WILL BE A CONTINUOUS NEED AS MEMBERS
  INTERESTS CHANGE AND MSO PERSONNEL COME AND GO.

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SUMMARY

• THE AREAS OF SERVICE TO THE M FIELD UNITS WILL
  CONTINUE TO EVOLVE AND CHANGE AS THEIR MISSION
  AREAS GROW AND CHANGE.
• THE ABSOLUTE NEED FOR COMMITMENT, CONSISTENT AND
  CONSTANT SUPPORT OF THE MSOs BY OUR MEMBERS WILL
  NOT CHANGE, AND WILL LIKELY GROW AS WE BECOME
  MORE FULLY INTEGRATED INTO THEIR OPERATIONS
  PLANNING.

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SUMMARY

• THE OPPORTUNITY TO ACQUIRE NEW SKILLS AND TO
  PROVIDE SUPPORT TO THE M FIELD UNITS AND AUGMENT
  THEM IN THE ACCOMPLISHMENT OF THEIR MISSION IN
  LOCATIONS REMOVED FROM THE M UNIT OFFICE IS
  AVAILABLE TO THOSE WILLING AND ABLE TO COMMIT
  THEMSELVES TO THE PROGRAM.

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SUMMARY

• THE AUXILIARY WILL BE JUDGED BY THE
• PERFORMANCE
• COMMITMENT
• DEPENDABILITY
• OF EACH AND EVERY AUXILIARIST WHO PARTICIPATES IN
  THIS PROGRAM.

64
QUESTIONS?

• DVC-MO N-TRAIN 2004