Podcasting WNYC

1
Podcasting _at_ WNYC

• Bill Swersey
• Director, Interactive Media
• July 7, 2005

2
Our Approach

• Podcasting not web project
• integral part of Strategic Audience Development
  Plan
• Structured Roll Out
• On The Media first NPR show - Jan
• 2 signature local talk shows - March
• Studio 360 (w/PRI) - May
• More to come in July
• Teach the Audience not intuitive for many
  listeners
• promote on air, on line, involve Listeners
  Services
• Publicity

3
Podcasting _at_ WNYC

• Explain!
• Tech support
• List noteworthy Podcasts
• Sponsorship
• Connect w/ Subscribers
• Collect email?

4
2005 Growth
5
On The Media June 05
6
Bandwidth June 05
7
Controlling Costs

• Only Podcast 1 segment (15-35 mins) of daily talk
  shows others available on site
• Renegotiate Bandwidth deals
• Streamline/Automate Workflow
• Explore More Efficient Codecs
• Monetize Underwriting Membership

8
Underwriting A New Challenge

• Podcasting has National audience
• not necessarily appropriate for usual sponsors
• Does the Underwriting team get it?
• need to explain (a few times)
• How much to charge?