Bridging the GAP between stakeholders and science

1
Bridging the GAP between stakeholders and science

• Science in Society programme
• EU FP 7
• Start 1st April 08 End 30th Sept 09

1st July 2008, London
2
Communication..?

• Dialogue vs parallel monologues
• Mutual interests and benefits
• Known platform
• Exchange of knowledge
• Respect
• What does science give back?

3
Communication strategy

• Purpose
• GAP programme advocacy. Raise profile. attract
  attention, facilitate funding, e.g EFF, National)
• Support partners in communication activities at a
  national level
• Develop a strong communication strategy for GAP 2

GAP Communications
4
Communication strategy

• Who
• What
• When
• Where
• Why

5
Communication strategy

• Who?
• EU officials (EU Commission, Scientific officers,
  DG Fish, FP7 programme coordinators Science in
  Society, Environment, Food and Biotechnology
• European Ministers of fisheries/agriculture
• Regional advisory councils North Sea RAC,
  NWWRAC, SWWRAC, Mediterranean RAC, Baltic RAC.
• National management agencies
• National stakeholder bodies, NGOs
• New collaborators, Possible funders, Fishing
  industry

6
Communicating

• What?
• Primary message? (Not case studies)
• Concept, Competence, Capacity
• Bridging the knowledge gap between fishermen and
  science
• Ecological knowledge

7
Deliverables

• When
• Where
• Why

8
WP4 Effective communication Deliverables
9
Communication methods

• PR Website, Media activities, Prints (Brochures,
  Posters, Banners, Flyers)
• Press work (Press releases, Press conferences,
  Events)
• Publications/Media articles (The Parliament
  Magazine, Wikipedia, Local/regional specialist
  magazines, Faculty prints, Scientific Journals )
• Strategic Meetings (Events, National Agricultural
  Ministers)
• Internet Outreach http//www.gap1.eu

10
Website purpose and orientation

• Purpose
• To capture interest of the public and provide up
  to date information for partners
• Approach
• Simple but effective
• http//www.gap1.eu

11
(No Transcript)
12
Activity plan

• List of dissemination contacts from all
  participants (name, email address, institution)
  email now and in September.
• List of interests from industry? Email now and in
  September.
• Outreach activity 1
• Press releases from regional meetings
• Website finalized
• The Parliament advertorial
• Outreach activity 2
• Final advertorial
• Final meeting

13

• Thank you!
• Tack så mycket
• Grazie
• Gracias
• Merci

• Danke
• Takk
• Grazzi
• Paldies
• Tänän!

14
Charlotta Järnmark, Sweden

• GAP1 Communications Officer
• Stockholm University, MSc Marine Systems
  Ecology, BSc Natural resource mgm
• Over 10 years of Medial working experience
• Last achievement, ended April 2008
  http//www.incofish.orgLatest
  http//www.gap1.eu

15
(No Transcript)
16
Writing a press release

• Headline
• Introduction
• News value
• Angle
• Quotes
• Edited text all sources included keywords,
  contacts, dates and background
• 1 page maximum

17
Press releases

• 4 Reasons for press releases not being published
  
• a) The journalists didnt grasp the concept
• b) The editors didnt have other news to relate
  yours to
• c) Another greater event crushed your news value
  in the last minute. Try again!
• d) Intake disregarded it due to over-information

18
Be catchy!

• Provide most important information on headline
  and introduction
• Note NOT necessarily your scientific news! It
  might as well be your angle that takes up all
  this space.

19
News value

• Disasters
• Success stories
• Solved conflicts
• New conflicts
• Relation to other news issues
• More

20
Attention span

• Invitation sent
• a week before expect local attention
• a month before expect regional attention
• 3 months before expect national attention
• 6 months before multinational attention.

21
(No Transcript)
22
Follow up

• Purpose to correct mistakes before they are done
  
• Additional information background articles and
  other information
• Consider easily obtainable format
• Nurture your press contacts!

23
Press conferences

• Attention span
• Timing
• Invitation
• Follow up
• Press release
• Venue food included
• Follow up

24
Press events

• Involves other stake holders than media
• Meetings, end results conference
• News value
• Timing of Press release
• Attention span

25
Event Marketing

• Consumers
• Public attention Attractors
• Vectors
• Producers Market

26
Milestones