The best of both worlds: Springer Reference

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The best of both worldsSpringer Reference

• International Conference
• Crimea, June 2009
• Michael Lechler, Director Sales Trade

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What is a Springer Reference?

• An encyclopedia or a dictionary, a handbook or a
  medical textbook, an atlas, a data collection, a
  bibliography
• Multivolume or, if one volume, at least 1000
  pages
• Clearly structured entries or chapters
• Print and online
• Fully searchable
• Linked with Springer journals
• Updatable (online) in between new print editions
• Tertiary Literature

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Springer Reference Editorial Strategy
Primary Literature (English)

• Original data for the documentation of
  experimental results
• Online and Print

Secondary Literature (English/domestic
language)

• Review articles in journals or book (series)
• Print and Online

• Tertiary Literature
• Neither research literature nor review articles
• Digested, established knowledge in an easily
  accessible format
• Level of contributions A graduate student
  should benefit from a contribution that is not
  from his area of expertise
• Self-contained Each contribution should stand
  on its own and deal with a well-defined, focused
  topic.

Tertiary Literature (domestic language/English)
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Springer Reference Editorial Strategy
Primary Literature
Secondary Literature
Tertiary Literature
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Springer ReferenceSome Highlights from the
Backlist
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Some Recent Highlights
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Branding
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Springer Reference Sales ModelPricing

• Pricing e-only e-only price list price print
  edition
• (e-only ISBN available)
• Pricing print online pe price p-only price
  25 (package ISBN available)
• Pre-publication prices available for print,
  e-only, and printe

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Springer Reference Sales ModelAccess Usage

• Ownership model
• a library or customer buys and owns an
  e-version of a Springer Reference. No annual
  subscription fee!
• Access through SpringerLink or local hosting
• concurrent access through SpringerLink or local
  hosting of data.
• Perpetual access to purchased edition
• perpetual access to the most recent update of the
  purchased edition.
• no access to subsequent editions unless
  purchased.
• HTML and PDF
• all content available in both HTML and pdf
• Access control
• for libraries and corporate customers by customer
  IP range.
• MARC records available

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Springer eReference and eBooks

• Facts about eBooks
• Available from Springer in packages only
• Individual eBooks available through
  third-party dealers only (Netlibrary, Ebrary,
  etc.)
• Packages include Springer eReference
  titles(!)
• PDF only
• No updates available

• Facts about eReferences
• Individual titles available from Springer
• Included in eBook packages
• HTML and PDF
• Updating is possible
• Extensive hyperlinking within Springer
  eReference Library

eBooks
eReference
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Springer ReferenceUpdating and New Editions
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Ebook-Usage by Book Type

• Reference Works and textbooks are the book types
  with the highest average download figures.
• Proceedings, professional books, contributed
  volumes as well as monographs follow with some
  distance.
• Popular Science books had the least usage.

Springer Reference (N48)
7.937
(Only major categories are shown Reference Works
include Encyclopedia, Handbooks, and Reference
Works)
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• Our Crimea- Special Offers
• Handbook list instead of 249.- EUR NOW ONLY
  99,95 EUR!!
• 40 Bestsellers 2008 for 17 disciplines with great
  discount!!
• All MRWs in print half- priced if ordered until
  end of June 08!!!
• PLEASE CONTACT KONEK

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Thank You!