Faculty Meeting

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Multidisciplinary Action Projects (MAP)
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... an action-learning course that places teams
of first year MBA students in a company
environment to learn how to integrate business
disciplines and turn theory and experience into
valuable action.
The MAP Program is
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The Ross MBA The First Year
Rigorous Analytical Foundation
Leadership Development
Action-Based Learning


Accounting Economics Finance Marketing Management
Operations Statistics Strategy
Ross Leadership Initiative (RLI)
Multidisciplinary Action Projects (MAP)
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MAP Beyond the Case Method
Typical Business Decision-Making Process
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MAP What is a MAP Project?

• A real business challenge
• Significant to the organization
• No existing solution
• Actionable recommendations
• Addressable within 7 weeks

The Intel MAP Team in Hong Kong
The Colgate-Palmolive - Hills Pet Division MAP
Team in Topeka, Kansas
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MAP Business for Social Responsibility (China)
Project Goal To identify and assess patterns in
water use and wastewater management in apparel
factories in the Guangzhou region of China
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MAP PG Prestige Products (USA)
Project Goal Develop marketing initiatives to
enhance the growth of the fine fragrance category
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MAP CARE International (Ghana)
Project Goal Feasibility study for the
distribution of clean energy, particularly solar
lighting and clean cooking stoves, for the Base
of the Pyramid (BoP)
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MAP Detroit Lions at Ford Field (USA)
Project Goal To identify concepts, ideas and
strategies to enhance the Detroit Lions ticket
sales and customer service
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MAP Project Types

• Project topics cover a wide range of sponsor
  needs
• Business plan development
• Corporate strategy
• Financial analysis
• Market entry strategy
• New product launch
• Organizational change
• Process design
• Supply chain management
• and come from a broad range of corporate,
  entrepreneurial, and non-profit sponsors
  worldwide

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MAP Project Sponsors
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MAP Sponsor Benefits

• High-caliber team
• Latest concepts tools
• External viewpoint
• Data-driven solutions
• Actionable recommendations
• Fast turnaround
• Great value (cost of travel)

Weve sponsored 15 projects since 1997. Ross MAP
teams consistently deliver valuable
recommendations that we have implemented. -
Kathy Marryat Vice President US Site
Marketing American Express Company
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MAP Student Benefits
Application and Integration of Theory Tools
Real World Skill-Building and Leadership Developme
nt
Innovative Problem-Solving
Dynamic Sense-Making
Navigating Organizations, Perspectives Cultures
High-Performance Teamwork
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MAP Whats Next?

• Growing the number of international projects
• Asia
• Europe
• South America

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MAP 2010 Application Dates

• Project Proposal Submission Begins

September 7, 2009

• Deadline for Submission of Project Proposals

December 14, 2009
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Key Dates for MAP 2010

• December 14, 2009
• Project Proposals Due
• January 4-11, 2010
• Students select projects

• March 11, 2010
• Students may start traveling to sponsors site
  for project orientation
• Students remain onsite typically from 2 - 5 weeks
• April 19, 2010
• All teams are expected to be back in Ann Arbor
  for presentations to faculty

• January 18, 2010
• Team assignments are
• announced

• March 8-10, 2010
• MAP Kick-off Events (students only)

• April 26, 27, 28, 29
• Final presentations to MAP sponsors management
  team

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Sponsor Requirements

• Fill out on-line Project Proposal form at
• www.bus.umich.edu/MAP prior to December 14
• Appoint a Project Liaison Alternate Liaison
• Allow Access to Information Personnel
• Provide Resources
• work area, phone/fax, and copy equipment
• Communicate travel itinerary to MAP team
• Pay Student Project-Related Expenses
• (airfare, hotel accommodations, meals,
• ground transportation, etc.)

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Questions?

• Contact our MAP Office
• Gale Amyx
• Managing Director
• [phone]
• gamyx_at_umich.edu
• Keven Burchfield
• Assistant Director
• [phone]
• burchk_at_umich.edu

• Kathleen Johnston
• Program Coordinator
• [phone]
• kmjohn_at_umich.edu
• Erica Geiselmann
• Team Project and Recruiting Coordinator
• [phone]
• geiselma_at_umich.edu
• Sandra Kaplan
• Team Project and Recruiting Coordinator
• [phone]
• kaplansr_at_umich.edu

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