UW Bothell Department of Education

1
UW Bothell Department of Education

• Kyle Risan
• Omar Bushnaq
• Maryam
• Bodil Omnell
• Cory Murry

2
A UWB student perspective

• Main Page
• Whats missing

3
UWBs Education Students

• Younger Students
• Good to have general program descriptions
• Online application would be helpful
• Not as cool as other department sites

• Returning Students
• Very functional
• Direct links are good
• Specifically, links to course descriptions and
  time schedule

4
Kathleen MartinConcern/ Objectives

• Functional Level
• Present Condition confusing, hard to use
• Clear Pathways
• Course descriptions
• Sequence of courses
• Masters in Education
• Minor in Education
• Teachers Certificate

5
Kathleen MartinConcern/ Objectives

• Reduce number of phone calls
• Website should answer FAQs
• I.E. How do I apply? How can I receive financial
  aid?
• Missing Links/ Information
• Financial Aid
• Upcoming Events/ Sessions
• Information Sessions

6
Kathleen MartinConcern/ Objectives

• Faculty Biographies
• Alumni comments
• Links to School Districts
• I.E. Internship, Teaching Positions
• Current Students vs. Perspective Students

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Competitors

• Lesley College, City University, Central
  Washington University (Lynwood), Western
  Washington University
• Most Efficient and Effective
• Western Washington Washington
• No links to school districts or teaching positions

8
Target User of Website

• Not Typical 18 year old High School Graduate
• 35 years old Career Change
• Not interested in graphics or pictures
• Interested in information structure and quality
• Quality of links

9
Recommendations

• Links to School Districts
• Researched Useful
• Bios of faculty with pictures
• Activity photos
• Testimonials from alumni
• Graphics of Interaction

10
Recommendations

• Frequently Asked Questions link (FAQs)
• Survey current students
• Office staff keep records of FAQs from prospects
• Usability
• Site Map (visually enhancing)
• Similar to Google.com with 5-10 useful direct
  links
• Design structure based on content decisions

11
Main Page Mock-Up Feedback

• More Pictures of People
• Changes in Color
• Site Map Needed
• Search Option is Necessary

12
Main Page vs. Education Page

• Main Page is a Marketing Tool
• Education Page is an Informative Site

13
Chris Byrne Interview

• Target Students not as Technically Inclined
• Do Not Need a Slap in the Face
• Students Have 3 - 5 Year Old Computers

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Chriss Goals

• Informative Site
• Not a Lot of Bells and Whistles

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Chriss Mock-Up

• Additions Made to New Site

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Our Mock-Up
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Questions?